National Geographic Channel Rejoices Over Sky-High Ratings For ‘Science of Stupid’

Starting with a big bang this April is a show that details the scientific principles behind the world’s most ridiculous stunts gone wrong—an apparent hit with Filipino viewers of National Geographic Channel (NGC) as it premiered on April 8, 2014 at 9 PM. Science of Stupid was launched with a screening of three consecutive episodes plus an immediate replay, which rated highly non-stop for three hours and garnered a combined rating of 1.875 for adults aged 16-49. In short, everyone loved the show!

NGC considers the premiere of Science of Stupid its highest rated launch ever, with the show peaking at 0.531 (A16-49) for the first replay of the first episode and averaging at 0.315 (A16-49) over the three hours for a consistently strong performance. Females aged 16-24 also tuned into Science of Stupid in huge numbers, rating at 1.114 at the premiere’s peak.

"Science of Stupid" Explains Why Stunts Go Wrong And Their Videos Go Viral

National Geographic Channel takes a funny look at the Internet’s most shocking viral videos in April 2014 when it premieres Science of Stupid, a show that explains why stunts go wrong when amateurs try to copy them. Each episode will examine stunt videos with disastrous endings and explain in scientific terms what factors caused the stunts to fail.

With the boom of Twitter, Facebook and YouTube, where people find it easy to post and share interesting information and content, it’s no wonder that some are foolhardy enough to try the crazy stunts that they see professionals do. Such attempts often have catastrophic results—which in turn are posted in the hopes of going viral! Science of Stupid makes sense of this nonsense by showing the necessary setup to make the stunt successful along with what the people in the video did wrong to make things go haywire. It uses visual diagrams to explain the scientific principles applied—or in these cases, not applied—during each attempt.