Electrolux invites everyone to send 10,000 straws to school staff members and other decision makers across the globe in the #spacetobreathe initiative.
A straw can be more than just something for drinking. Electrolux, a global leader in home appliances, gives this everyday item a new meaning in their latest campaign to raise awareness on a potentially serious illness— asthma.
About 14% of the world’s children suffer from asthmatic symptoms, and it has been a leading cause of school absenteeism, and a common reason for children being excluded from sports and other activities. In the Philippines alone, around 10 million people have this disease. By asking 10,000 school staff members, sports coaches, and decision makers to breathe through a straw, Electrolux hopes to inspire the community to create asthma-friendly environments.
