GMA Network through its sales and marketing arm, GMA Marketing and Productions, Inc. (GMPI), emerged as the most awarded broadcast company at the 2013 University of Asia and the Pacific (UA&P) Tambuli Awards: 7th Asia-Pacific IMC Effectiveness and Values Awards.
GMPI brought home four recognitions including a Gold award for its highly praised Christmas short film Hating Kapatid under the Family Oriented Brand category.
Created in partnership with Columbia Foods International for So Lucky Soda Crackers, Hating Kapatid effectively depicts the spirit of giving during the holidays through a story of two boys, who took turns wearing a worn down pair of shoes. Widely commended for its inspiring and heartwarming content, it previously won a Bronze Award at the 2012 Araw Values Awards and also gained international recognition with another Bronze Award at the prestigious Busan International Advertising Festival (Ad Stars) during the same year.
