We made them first and then we perfected them
For more than 80 years, the Levi’s® brand has obsessed over women’s denim. The brand that invented the original blue jean in 1873—the iconic 501®—then created the first-ever blue jean for women back in 1934, revolutionized women’s fashion forever. Every season since, the Levi’s® brand has taken note of its own history, what’s happening around them and then figured out a way to make great even better.
There’s magic in the marriage of authenticity and modernity. Eight decades have taught the iconic denim leader a thing or two about women. Levi’s® knows a woman’s body and how to enhance her shape, the styles she wants to wear and the details that transform a good jean into the perfect jean.
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