On World Smile Day®, Smile Train Celebrated Smiles Through The #KayGandaNgBawatNgiti Campaign

Smile Train, the world’s leading cleft charity, launched the #KayGandaNgBawatNgiti campaign in the Philippines as they invited Filipinos to celebrate World Smile Day® on October 1st. Held annually on the first Friday of October, World Smile Day®, is a day dedicated to inspiring everyone to do acts of kindness around the world.  

In line with Smile Train’s global message, “All Smiles are Beautiful”, Smile Train Philippines localized the campaign with #KayGandaNgBawatNgiti which aims to raise awareness for cleft-affected individuals, capturing the beauty of all kinds of smiles and mitigate discrimination towards those born with a cleft or other birth differences. 

“Smile Train strives to give individuals born with a cleft their forever smiles and brighter futures. With the help of all our partner hospitals and medical professionals, we can truly make a difference to create more smiles and second chances at life,” said Vice President, Smile Train South East Asia, Kimmy Coseteng-Flaviano.

Smile Train Beneficiaries, Aboitiz Foundation Celebrate World Smile Day® with Binibining Pilipinas 2019 Titleholders

Smile Train, the world’s leading cleft charity, together with Aboitiz Foundation, celebrated World Smile Day® through an art-filled afternoon with their beneficiaries and the Binibining Pilipinas 2019 Titleholders. World Smile Day®, celebrated on every first Friday of October, is dedicated to smiles and encourages people to do acts of kindness around the world.

Held at the office of Aboitiz Foundation at NAC Tower in Bonifacio Global City, over twenty Smile Train beneficiaries showcased their creativity in creating memorabilia plush toys with the help of the Binibining Pilipinas 2019 Titleholders. This was led by Bb. Pilipinas Universe Gazini Ganados, along with Bb. Pilipinas International Patch Magtanong, Bb. Pilipinas Supranational Resham Saeed, Bb. Pilipinas Intercontinental Emma Tiglao, Bb. Pilipinas Globe Leren Bautista, Bb. Pilipinas first runner up Aye Abesamis, and Bb. Pilipinas second runner up Samantha Bernardo.