
The campaign kicked off with a special Facebook Live event via the official Globe myBusiness FB page with special messages from Ayala Corporation Chairman of the Board, Jaime Augusto Zobel de Ayala, and Globe President and CEO Ernest Cu. Another highlight of the event is a special reveal of an inspirational video, sung by none other than Broadway legend and international Filipino pride Lea Salonga, which showcased the resilience of local SMEs as they resume operations in the new normal.