C-Lium Fibre Pushes for #HealthGoals Via Habit Formation in 2023 Campaign

The top-of-mind brand promotes the benefit of daily fiber supplementation in preventing chronic diseases with #PushNaYanWithMyDailyFiber 

Three years into the pandemic but moving towards a sense of normalcy in our lives, C-Lium Fibre, the top-of-mind psyllium fiber brand¹ is inspiring Filipinos to realize their health goals through habit formation so they can continue to be more present for the people who matter in their lives. 

With its 2023 campaign “Push Na `Yan With My Daily Fiber” PascualLab’s fiber food supplement brand C-Lium Fibre hopes to create awareness of the importance of good lifestyle and nutrition habits and how these can prevent chronic diseases. ² 

Healthy Lifestyle 

Daily habits such as exercising for 30 minutes a day, getting around eight (8) hours of sleep, and managing your stress can do wonders for the health.³  

Proper Diet and Nutrition 

Equally important to a healthy lifestyle is getting the right nutrients. With a focus on fiber, the campaign hopes to impart the benefits of fiber as part of our day-to-day nutrition and how daily supplementation can help deter chronic diseases. 

Fiber for Fitness 

According to research, getting enough fiber can help prevent heart disease, diabetes and regulate bowel movement. ⁴ 

One rich source of fiber is psyllium fiber which pushes away toxins from the body. It has soluble and insoluble fiber which works in two ways: 

1. It binds excess bad cholesterol, excess fat, and sugar and  

2. Pushes them out of the body. ⁵  

According to DOST-FNRI, we need at least 20 to 25 grams of fiber daily. ⁶    

I-Push Na `Yan With My Daily Fiber 

C-Lium Fibre has both 100% natural soluble and insoluble fiber in convenient formats: capsule and husk. A daily dose of a sachet of C-Lium Fibre alone can give you 5 grams of fiber which is equivalent to 5 cups of Romaine lettuce, 8 cups of cooked white rice, or 3 medium-sized tomatoes.7 

C-Lium Fibre’s husk format comes in regular and flavored variants. 

C-Lium Fiber in Four Easy Steps 

C-Lium Fibre is easy to take: 

1. Pour a sachet of C-Lium Fibre husk into half an 8. oz glass of water2. Stir for 10 seconds. 3. Drink immediately and completely. 4. Follow with another glass of water or juice.  

For capsule, take 5 capsules before breakfast and 5 capsules before dinner to get the equivalent of 5 grams fiber. 

C-Lium Fiber is available in all leading drugstores and supermarkets nationwide, and at PascualLab’s official Lazada and Shopee stores. 

Lazada: https://www.lazada.com.ph/shop/pascuallab/ Shopee: https://shopee.ph/pascuallabstore

For more information, follow our social media pages: C-Lium Fibre @FB and @IG 


¹IQVIA 2022 data on laxatives in unit and value 

²Gardner B, Lally P, Wardle J. Making health habitual: the psychology of habit formation and general practice. BR J Gen Pract. 2012; 62 (605): 664-666 DOI: 10.3300/bjgp12X659466 

³ Creating healthy habits. Health Direct Website In https://www.healthdirect.gov.au/creating-healthy-habits Accessed February 2023. 

⁴Anderson, J, Baird P. Davis RJ, et al. Health benefits of dieteary fiber. Nutrition Reviews. 2009; 6(74): 188-205. DOI:10.1111/j.1753-4887.2009.00189x 

​⁵McRorie J, McKeown N. Understanding the Physics of Functional Fibers in the Gastrointestinal Tract: An Evidence-Based Approach to Resolving Enduring Misconceptions about Insoluble and Soluble Fiber. J Acad Nutr Diet. 2017; 117: 251-264. 7http://dx.doi.org/10.1016/j.jand.2016.09.021 

⁶ DOST-FNRI Published November 21, 2016. Accessed October 2021.  

7Food Data Central. Agricultural Research Service, U.S. Department of Agriculture Website. https://www.ars/usda.gov/ accessed February 2023  

No comments:

Post a Comment

DITO Celebrates Major Milestones With Ookla Win and "DITO sa Puso Ko" Campaign Featuring DongYan

Mr. Eric Alberto, CEO, DITO Telecommunity, Marian Rivera, Dingdong Dantes and Ms. Evelyn Jimenez, Chief Revenue Officer-Consumer, DITO Telec...