Korea Tourism Organization Showcases Busan’s Family-Friendly Attractions in an Autumn Familiarization Tour with Honorary Ambassador for Korea Family Tourism Melai Cantiveros-Francisco

From October 15 to 19, 2025, the Korea Tourism Organization (KTO) successfully hosted the “Family Fun in Korea” Autumn Familiarization Tour, spotlighting Busan’s vibrant and family-friendly tourism offerings. Led by Honorary Ambassador for Korea Family Tourism in the Philippines, Melai Cantiveros-Francisco, the tour brought together her family for a dynamic itinerary designed to inspire Filipino families to explore Korea’s coastal charm.

The tour kicked off with a cultural immersion in Gyeongju, a city currently preparing to host the prestigious APEC 2025 Summit Meetings. This brief stop underscored Korea’s blend of historical significance and modern global engagement.

To make the most of Busan’s attractions, travelers are encouraged to avail the Visit Busan Pass, which unlocks free entry and exclusive discounts to over 30 popular destinations and experiences across the city. From cultural landmarks to thrilling activities, the pass offers convenience and savings for solo travelers, couples, and families alike. Learn more and plan your itinerary at https://visitbusanpass.com/. 

This initiative was made possible through the support and collaboration of the Busan Tourism Organization, which continues to champion Busan as a premier destination for family-friendly travel.

The tour emphasized Korea’s commitment to inclusive, family-oriented travel experiences, with Busan emerging as a top destination for multi-generational tourism. KTO remains dedicated to promoting Korea as a welcoming and enriching destination for Filipino travelers.

Last May 2024, Melai Cantiveros-Francisco was appointed by KTO as an Honorary Ambassador for promoting Korea Family Tourism in the Philippines. As the honorary ambassador for family tourism, Melai is the celebrity representative for the Korea Tourism Organization’s family tourism promotional programs in the Philippines. Part of her duties as an ambassador is visiting Korea with her family and sharing her experiences with Filipinos.