Ginebra San Miguel, the world’s largest-selling gin, has officially unveiled actress and performer Sue Ramirez as its 2026 Calendar Girl during a media launch held at the Manila Diamond Hotel recently, introducing her as the brand’s newest “Siren” through six captivating layouts that highlight her confidence, strength, and allure.
The announcement marks a major career milestone for Sue, who previously served as a GSM Blue brand ambassador for six years, making this comeback all the more meaningful.
“When I received the wonderful news, I cried tears of pure joy,” she recalls. “I honestly didn’t expect to come back or get this chance again. It was something I had prayed for.”
Sue’s selection reflects years of hard work, perseverance, and personal growth, culminating in what she describes as one of her most empowering roles to date. Taking center stage at the launch, Sue captivated guests with the debut of six calendar concepts, each crafted to embody the spirit of a contemporary Siren.
“Nobody else embodies the modern Siren quite like Sue Ramirez,” says GSM AVP for Marketing Ron Molina. “She represents a woman who not only turns heads but also inspires others through her confidence, authenticity, and passion. Sue doesn’t just lure attention— she attracts success.”
