Dive into the Vibrant World of Fiesta with Ginebra San Miguel's 2024 Calendar Girl

Every year, the world’s best-selling gin selects a Calendar Girl who embodies the spirit of the brand. For 2024, Heaven Peralejo is unveiled as Ginebra San Miguel’s Calendar Girl during a festive media launch at The Westin Manila, Mandaluyong City. 

Best known for her acting in the movie ‘Nananahimik ang Gabi,’ which awarded her the Philippines Best Actress award from the Asian Academy Creative Awards, as well as starring in the youth series ‘The Rain in España,’ Heaven shared that it is a dream come true for her to endorse an iconic brand, Ginebra San Miguel. “It’s such a beautiful milestone of my life to be part of Ginebra. When I was 18 years old, gin bilog with pineapple juice was my first drink. It’s a dream come true, my first drink is also my first big endorsement,” she said.  

With the theme “Philippine Fiesta,” the 2024 edition of the Ginebra San Miguel Calendar showcases Heaven in six vibrant fiesta layouts (Panagbenga, Lantern, Higantes, Pintados, Kadayawan, and Masskara), embodying the vibrant spirit of Philippine Fiestas. 

World Gin Day 2023 Celebrated With 'Gin Is In' White Party

World Gin Day is back and Ginebra San Miguel continues the celebration with new ways of celebrating the fascinating things that can be done with gin. This year, GSM wants to show the ‘Cool, Clear, and Versatile’ quality of gin with a white party bringing partners, celebrities and media for a kick-off celebration that will be also experienced in many places in the country.

Known as the maker of the world’s no. 1 selling gin, Ginebra San Miguel Inc. (GSMI) has been a household brand for Filipinos and also manufactures a wide range of liquors and beverages enjoyed by millions and has become a part of the Pinoy lifestyle. World Gin Day is celebrated worldwide on the second Satrday of June and GSM is the first to bring the festivities in Asia back in 2014. That year, GSMI marked the 180th year of its flagship brand, Ginebra San Miguel. Today, gin enthusiasts look forward to GSMI’s month-long activities, which not only celebrate gin’s enduring influence on our drinking culture but also its role in celebrations, fiestas, gatherings, and even our everyday triumphs.

Queen of the Dance Floor Yassi Pressman Hailed As Ginebra San Miguel Calendar Girl 2023!

As we come closer to 2023, its time again to reveal the newest Ginebra San Miguel Calendar Girl which has been a yearly tradition which has spanned decades and featured a number of beautiful Filipina women who have become household names. For 2023, they gave the honor to Filipino-British actress and Queen of the Dance Floor Yassi Pressman.

Known to be a very versatile actress and performer, Yassi is indeed a great choice as the Calendar Girl as she has done a lot of roles and has the body that rock the different themes.

“Being a part of such a great legacy is something that is going to be a milestone in my life,” says Yassi. “It’s really something special to be part of a company that serves world-class quality products, and it means a lot to me that they chose me to be a part of the brand,” she continued.

World Gin Day Is Back With Ginebra San Miguel! Nationwide Gin Bar Crawl Also Launched!

Gin Lovers would be very happy that after years of lockdowns and isolations, Ginebra San Miguel will celebrate World Gin Day (WGD) with live activities that many can now participate. World Gin Day is now ready to be part of the yearly traditions of  Ginebra San Miguel Inc. (GSMI), and the brands that comes with the label. Starting June 11, they kicked off nationwide Gin Bar Crawl challenge featuring amazing mixes made by professional mixologists.

Meet Ginebra San Miguel's 2022 Calendar Girl

Ginebra San Miguel launches Kapamilya actress and social media vixen Chie Filomeno as its 2022 Calendar Girl. Filomeno, a celebrity housemate in the TV reality show Pinoy Big Brother Season 10, was visibly ecstatic when she was officially introduced Wednesday (December 1) via an online launch event as the newest member of the Ginebra San Miguel Inc. (GSMI) family. 

“To be a part of the Ginebra San Miguel family is such a big fulfillment for me. This is a dream come true. I am really happy and grateful to be a part of the brand’s legacy,” says Filomeno, adding that being chosen by the maker of the world’s largest-selling gin as its calendar girl marks an important milestone in her budding showbiz career. 

GSMI National Sales and Marketing Manager Allan Mercado describes Filomeno as a modern Filipina who certainly personifies the Ginebra San Miguel attributes. “Chie Filomeno is a modern woman who is passionate in her work as a model, vlogger, youth influencer, and actress. Ginebra San Miguel chose Chie Filomeno because she embodies the attributes that our products stand for – a modern Filipina who personifies our brand attributes of being ‘matapang,’ ‘ganado,’ and having that ‘never-say-die’ attitude.” 

“Bagong Hamon, Bagong Tapang” Ginebra San Miguel’s latest campaign

zWhile the coming new year brings us a fresh start, it also pushes us to face a new reality, a new normal. In this new normal, life is not the way it used to be. 

With the new normal comes a new start, a new hope, and a new future that is in our hands to shape. The pandemic may have exposed our weaknesses, but it has also built new courage and strength. It is a courage that says, “I will start again even if it means beginning at a lower state”. It is a courage that operates on humility and certainty to fight despite external factors. Indeed, to succeed in this battle we have to overcome uncertainty with a different kind of strength and resilience, and a new kind of courage.

Tradition Continues With Christelle Abello As Ginebra San Miguel 2021 Calendar Girl

It is always anticipated every year for the revelation of their calendar girl for Ginebra San Miguel, even  with ongoing pandemic the tradition continues as they reveal the calendar girl for 2021. For this edition they introduce a fresh face from the usual celebrities that grace the special calendar series, and she is Christelle Abelllo. Currently competing for the Miss Universe Philippines crown, she has a lot to show with the calendar variants in different themes.

The 26-year old model based in California, USA takes the reins from Kapuso actress Sanya Lopez (Calendar Girl 2020). The 2021 edition of the Ginebra San Miguel calendar is very timely as it captures today’s “new normal” at home in six (6) different layouts. With the theme “Ganado sa Bahay,” the calendars feature Christelle being “ganado,” motivated and productive even amid the COVID-19 pandemic – working from home, honing her creativity and discovering new skills, and taking care of her body and well-being.

Ginebra San Miguel salutes frontliners and the Filipino Spirit with first Ginumanfest live online concert

Every year, thousands of people gather together for Ginebra San Miguel’s Ginumanfest, an annual music festival held in different regions nationwide. 

Since 2011, Ginumanfest has been championing the best in OPM talent year on year, bringing Filipinos together for an epic celebration of music, food, and the world’s largest selling gin.

New Milestones for Ginebra's Scottie Thompson

There is more to know and admire with one of the rising stars of the PBA Scottie Thomson. From his humble begingings at Palarong Pambansa then moved up to the NCAA as a player for University of Pertpetual Help and now part of Barangay Ginebra of the PBA.

He was destined to play basketball as his name was hailed from Scottie Pippen of the Chicago Bulls. The Thomson name came from his Great-grandfather which makes his name sound like an NBA player and given his height and talent for the game, it was not surprising that he would be drafted into the major leagues in the country.

Now he is also an endorser of Icy Cool Shake which serves different kinds of iced beverages and is open for franchise. It looks like Scottie Thompson is on his way to also become a brand ambassador along with his flourishing career.

Newest 'Pantasya Ng Bayan' Is Ginebra San Miguel's 2017 Calendar Girl

Newest “Pantasya ng Bayan” Kim Domingo was introduced as the 2017 Calendar Girl of Ginebra San Miguel Inc. (GSMI) in a grand reveal held at the Sequoia Hotel in Quezon City recently.

The up-and-coming French-Pinay sexy actress joins the ranks of popular models and actresses who have graced the Ginebra San Miguel calendars through the years, including Ellen Adarna (2015), two-time calendar girl Marian Rivera (2009 and 2014), Georgina Wilson (2013), Solenn Heusaff (2012), Anne Curtis (2011), and her predecessor Arci Munoz (2016).

‘Gindependence Day’ invites all to join the revolution to a new Philippine gin culture

Ginebra San Miguel Inc. (GSMI) is brewing something new for 2016. Announcing, Gindependence Day! This is a celebration to mark the brand’s emancipation from the old and a welcoming of the new.

As the market leader in the gin category, Ginebra San Miguel is paving the way for a new mix of gin culture in the Philippines. Standing on its success and popularity in the mass market, the GSMI Gin Brands now plan to reach even greater heights by catering to more premium groups. With a lineup of never-before-done activities, GSMI Gin brands will connect with a wider audience and improve the gin experience as a whole.

Ginebra San Miguel is making new waves in the market with activations that will level up its image and brand perception for the market. From that gin brand known as for the old and mass market, GSMI is opening a new chapter for something more hip, fun and upscale. GSMI is not afraid to embrace change and create a revolution in the gin market. It’s time for the new. The time for gin is now!