World Gin Day is back and Ginebra San Miguel continues the celebration with new ways of celebrating the fascinating things that can be done with gin. This year, GSM wants to show the ‘Cool, Clear, and Versatile’ quality of gin with a white party bringing partners, celebrities and media for a kick-off celebration that will be also experienced in many places in the country.
Known as the maker of the world’s no. 1 selling gin, Ginebra San Miguel Inc. (GSMI) has been a household brand for Filipinos and also manufactures a wide range of liquors and beverages enjoyed by millions and has become a part of the Pinoy lifestyle. World Gin Day is celebrated worldwide on the second Satrday of June and GSM is the first to bring the festivities in Asia back in 2014. That year, GSMI marked the 180th year of its flagship brand, Ginebra San Miguel. Today, gin enthusiasts look forward to GSMI’s month-long activities, which not only celebrate gin’s enduring influence on our drinking culture but also its role in celebrations, fiestas, gatherings, and even our everyday triumphs.
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