Smartphones and consumer electronics lead high-value purchasesas early holiday gift hunting and smart discovery fuel campaign momentum.
High-value baskets and trusted brand channels fueled campaign momentum during Lazada Philippines' 9.9 Mega Brands Sale, signaling a consumer shift toward more intentional, quality-driven purchases as the "ber" months begin. Official brand channels drove 72% of the campaign's total Gross Merchandise Value (GMV), while LazMall contributed to 1 in every 2 completed orders, underscoring strong consumer trust in official storefronts as the holiday shopping season gets underway.

