Shopee Backs DTI-led ASEAN Online Sale Day, Spotlights Filipino Brands Across the Region

In partnership with the Department of Trade and Industry (DTI), Shopee Philippines joins the 2026 ASEAN Online Sale Day (AOSD) from August 8 to 10, featuring over 50 local brands. Carrying the theme “A Click to Prosperity”, the annual ASEAN initiative brings together countries of Southeast Asia and leading e-commerce platforms to create more opportunities for micro, small, and medium enterprises (MSMEs) and reinforce digital commerce as a key driver of economic integration in the region.

Shopee is launching a dedicated AOSD collection featuring a diverse range of categories to showcase the quality and diversity of Filipino products, including consumer electronics such as Hanabishi, lifestyle and home brands like Bash Manila, consumer goods from Del Monte, Unilove, and Issy, and fashion favorites like Bench.

Shopee Partners with the Department of Trade and Industry to Launch its Second ASEAN Online Sale Day

From August 8 to 10, shoppers can look forward to up to 75% off on ASEAN products

Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, launches its second ASEAN Online Sale Day (AOSD) in partnership with the Department of Trade and Industry (DTI). From August 8-10, shoppers can enjoy up to 75% off on featured products from ASEAN countries like the Philippines, Thailand, Malaysia, Singapore, Cambodia, Laos, and Indonesia. 

The ASEAN Online Sale Day is a yearly event that aims to facilitate transborder e-commerce in the region, support local MSMEs in the country, and enhance stronger partnerships between stakeholders and businesses. Users can look forward to amazing brand deals from Krizia Ladies Wear, Go Lokal! Official Store, Mondial88 Trading Corporation, IRVINS Salted Egg, Chocovron, BLK Cosmetics, Happy Skin, Jersey Milk, and the Globe Official Store.