Staying Ahead in the Digital Race: Strategies for Enhancing Adaptability in Marketing

Photo by Randy Fath on Unsplash

Digital marketing adaptability refers to a business's ability to quickly adjust and refine its marketing strategies in response to the dynamic nature of the digital environment. This capability involves staying informed about emerging trends, evolving consumer behavior, and technological advancements that allow organizations to maintain a competitive edge. 

In today’s fast-paced digital landscape, businesses need to adapt — to pivot effectively, meet the ever-changing demands of consumers, seize new opportunities, and outpace competitors. Embracing adaptability ensures that businesses can navigate digital transformation successfully and sustain long-term growth in an increasingly digital world.

So what strategies can we employ to this end?

foodpanda, TabSquare to offer AI-driven tech to restaurants

Online food and grocery platform foodpanda and software company TabSquare are joining hands to empower restaurants with artificial intelligence (AI)-powered in-restaurant solutions. 

The collaboration is part of a region-wide partnership including other Asian markets like Singapore, Malaysia, and Taiwan to help restaurant partners digitize their ordering, payment, and customer engagement-related processes. 

In the Philippines, the announcement was made during foodpanda’s recent partner vendors summit, entitled "CRAVE: Creating Relationships and Advancing Vendor Experiences”. At the event, partner vendor attendees were provided a firsthand end-to-end experience using TabSquare, showcasing its convenience, seamless operations, and efficiency. 

AI Photography: Effortlessly capturing treasured memories

“AI Face Shaping” 

The art of photography has already undergone a fundamental transformation with the rise of camera phones. That transformation is set to evolve to another level with the science of photography being the focus emerging AI-embedded smartphones. AI-powered cameras promise a better ‘read’ of different photography settings and can automate functions that could take months or years to learn down to a split-second process. AI technology can quickly identify which settings are needed in any given scenario, allowing even amateur photographers to simply point and capture their magical moments in that exact instant.

This quantum shift in camera science means users no longer require sophisticated professional cameras, allowing users to effortlessly capture and show their vivid memories in more ways and with many more options.

Vivo has been quick to adapt to the evolving needs of consumers with the creation of the V11. The latest smartphone incorporates AI camera tools that solve very specific challenges that users might face while taking pictures – issues such as bad lighting, poor exposure or focus can easily be fixed with just a simple click, meaning taking breathtaking pictures are instantly possible and a reality. 

AI: The Catalyst for Personalized Experiences

“Jovi - Vivo’s AI assistant, that aims to take
the user experience to new heights”

Smartphones today are no longer simple communications devices that surf the web and offer a few apps. With the introduction of Artificial Intelligence (AI), today’s smartphones should be perceived as ‘platforms of intelligence’. Today’s phones strive to understand user behavior in ways that will elevate the user experience to greater heights. Gartner  has predicted that by 2022, 80% of smartphones will have on-device AI capabilities, this is up from 10% in 2017. In coming years, an AI smartphone will no longer be a ‘nice to have’, it will be critical to fulfilling consumers’ needs. 

Most AI enabled smartphones in the market today are highly priced. However, Vivo is set to shake up the industry by including AI features into their phones at a much affordable level. The V11 model for example, is designed to understand the needs of users in an ‘intelligent’ and personalized way. For Vivo, the development of its AI features essentially elevates the user experience through better understanding, improved interactions and ‘decoding’ of scenarios in smarter and more personalized ways. 

Southville International School and Colleges launches AI and mobile application specializations

Southville’s Faculty of Bachelor of Science in Information Technology
 (BSIT). [L-R]: Lisandro Adamos and Floramae Aguilos, BSIT Faculty;
 Dr. Aris Ignacio, Dean of the College of Information Technology;
Claudine Lumactud and Fulgencio Ducut, BSIT Faculty.

Las Piñas City – In today’s digital revolution, Artificial Intelligence (AI) opened opportunities for companies and states to develop machines that highly integrated a human’s imagination and problem-solving skills. Efficient logistics for production, cure for challenging diseases and self-driving vehicles are some of the visions that turned into reality through AI. This technological advancement is rapidly shaping the future and the way people live. Recognizing the shift, Southville International School and Colleges (SISC) has widened the scope of their Information Technology (IT) course through the launch of its AI and Mobile applications courses strengthened by their partnership with one of the world’s top ICT companies, Acer.