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| “Jovi - Vivo’s AI assistant, that aims to take the user experience to new heights” |
Smartphones today are no longer simple communications devices that surf the web and offer a few apps. With the introduction of Artificial Intelligence (AI), today’s smartphones should be perceived as ‘platforms of intelligence’. Today’s phones strive to understand user behavior in ways that will elevate the user experience to greater heights. Gartner has predicted that by 2022, 80% of smartphones will have on-device AI capabilities, this is up from 10% in 2017. In coming years, an AI smartphone will no longer be a ‘nice to have’, it will be critical to fulfilling consumers’ needs.
Most AI enabled smartphones in the market today are highly priced. However, Vivo is set to shake up the industry by including AI features into their phones at a much affordable level. The V11 model for example, is designed to understand the needs of users in an ‘intelligent’ and personalized way. For Vivo, the development of its AI features essentially elevates the user experience through better understanding, improved interactions and ‘decoding’ of scenarios in smarter and more personalized ways.
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