
In 2011, Mahone started posting YouTube videos of himself performing song covers by artists such as Justin Bieber, Bruno Mars and Jason Mraz. The viral content created an impact significant enough to land him a high-profile deal with Cash Money Records, the label home of Drake and Lil Wayne. Mahone subsequently released his first single 11:11, followed by Say Somethin’ and Say You're Just A Friend. This unblemished hit streak lead him to debut on the road as the opening act for Taylor Swift's Red Tour and headline a series of major shows for MTV's Artist To Watch. The Secret, Mahone’s first EP, soared to No. 5 on the Billboard 200, along with crowd favorites All I Ever Need and Mmm Yeah featuring Pitbull which reached No. 2 on the iTunes Chart and Top 20 on the Billboard Pop Songs Chart.