Canon Photomarathon 2026 Marks Milestone Return, Honors Powerful Visual Storytelling in Winning Shot

When the theme "Feel It" was announced at Canon Photomarathon 2026, Von Cedrick Cunanan thought of two things: the heat and the working class. The civil engineer—one of over 1,200 participants in Canon's full-day photography and video competition—made his way to a jeepney terminal where he found his subject: a jeepney driver resting inside his vehicle in the midday heat.

"I wanted to capture what he's feeling," Cunanan said. "The heat, the tiredness, the gas prices. I wanted the judges to feel something when they saw it."

Canon Philippines Launches Canon PhotoMarathon 2026, Camera Prizes Up for Grabs

Canon Marketing Philippines, Inc. brought together media partners, brand ambassadors, and the professional creator community to recognize shared milestones and usher in a new chapter of creative possibilities during its annual Thanksgiving Celebration held on January 27, 2026. The event also marked the official launch of Canon PhotoMarathon 2026.

The Canon PhotoMarathon, a photography competition originally launched in Singapore in 2003, has since grown into a regional phenomenon across multiple countries, including Malaysia, Indonesia, Vietnam, and the Philippines. Now in its 19th year in the Philippines, the Canon PhotoMarathon continues its legacy, challenging participants to create compelling visuals under time pressure and based on assigned themes.