CHER LLOYD = STICKS + STONES
Includes the hits “Swagger Jagger”, “With Ur Love”, “Want U Back” and more!
The first thing most people want to know about Cher Lloyd is, ‘What does the music sound like?’ Then it’s ‘What’s she really like?’ To kill the proverbial bird with the proverbial stone, it/ she is dynamic, determined, funny, outspoken, totally inimitable, incredibly astute and really very enjoyable to spend time with. Creating an album that quite brilliantly yet succinctly defines her multi-faceted personality, the as-yet-untitled debut delivers on both upbeat pop smashes and punchy urban panache.
After coming fourth on the most talked about TV talent show of all time, Cher was soon snapped up by Simon Cowell’s record label, Syco. But rather than propel her down an obvious pop route, they encouraged Cher to follow her musical instincts. This was, after all, the girl who performed Keri Hilson’s version of Soulja Boy’s “Turn My Swag On” for her initial audition, before bringing down the house later in the series with “Stay” by Shakespeare’s Sister. Far from obvious choices. To date, Cher’s version of “Swag” has had over 30 million views on Youtube. Indeed, she already has a huge following; following X-Factor, Cher has become one of, if not the most talked about people from the show. With over 400,000 followers on Twitter, around 60 million views on Youtube, the cover of RWD magazine and features in fashion bible Wonderland, Cher is undoubtedly the poster child for alternative urban pop this summer. Balancing the fine line between commercial and credible, the genre-baiting, tempo-twisting first single, “Swagger Jagger”, with its nagging nursery rhyme motif, euphoric airhorns and playfully assertive wordplay, introduces Cher as someone who might have one eye on the charts but who is also unafraid to experiment.
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