Kwentong Jollibee’s short films define love with true, modern-day Pinoy stories

What is the real meaning of love? This is the question that Jollibee aims to answer with its latest heartfelt and swoon-worthy Kwentong Jollibee Valentines series.  

Back at it again after the series’ continuous success, Jollibee and McCann WorldGroup keep Kwentong Jollibee episodes real and fresh by exploring new, true-to-life stories unique to the experiences of Filipinos in these current times.  

The shorts 600 Days and Dream Guy are directed by Antoinette Jadaone, while ILY is directed by JP Habac. Both acclaimed filmmakers have captured the hearts of Pinoy audiences with previous Kwentong Jollibee episodes–LDR (2021) by Jadaone and the smash-hit One True Pair The Movie (2021) featuring John Lloyd Cruz and Bea Alonzo by Habac. To date, the series has amassed more than 44.6 million views on the Jollibee Studios YouTube channel and the Jollibee Facebook page combined.

“What makes every Kwentong Jollibee film resonate and touch the lives of Filipinos is that these stories are rooted in the Filipino experience. We continuously make an effort to have our viewers know that their emotions, situations, problems, and successes are seen and heard while constantly reminding them that while the world may change, love will always remain constant and unflinching,” said Arline Adeva, Jollibee Assistant Vice President and Head of Brand PR, Engagement, and Digital Marketing.

What does love truly mean? Find out from Kwentong Jollibee’s latest Valentine series

Directed by Antoinette Jadaone and
JP Habac, the Kwentong Jollibee 2022
Valentines series tugs the heart of
Filipinos with stories of finding real love.

What does love truly mean? This February, the award-winning and highly anticipated Kwentong Jollibee Valentine series is back to tug at everyone’s heartstrings, launching a new trio of special short films that show the different ways people experience love and discover its true meaning. 

“It’s the sixth year of the Kwentong Jollibee Valentine series and what we always realize is that love comes in different forms and can be defined in myriad ways, unique from person to person. The stories were inspired by true-to-life experiences of real people in the pandemic, with unexpected twists that lead people into finding what love truly means for them,” said Jollibee AVP and Head of Brand PR, Engagement and Digital Marketing, Arline Adeva. 

“As in our past runs of Kwentong Jollibee, our goal is to celebrate the uniqueness of each love story and showcase the timeless lessons that can inspire and give hope to our viewers. All three episodes are anchored on powerful truths that surfaced during these challenging times when all kinds of relationships were somehow put to the test.” she added.