Acer marks a defining year with the 10th anniversary of Acer Day, unveiling SHIFT THE GAME as this year's rallying theme across the Asia-Pacific region. The celebration coincides with Acer's 50th year as a technology company, making 2026 one of the most significant chapters in the brand's history.
SHIFT THE GAME speaks to a generation unwilling to be boxed in by convention. It's a call for creators, gamers, young innovators, and everyday dreamers across the region to stop waiting for permission, take ownership of their paths, and challenge the norms that shape culture, work, and play. It's a mindset rooted in thinking differently and creating boldly.
In the Philippines, Acer Day 2026 will culminate in a concert on August 30 at the Araneta Coliseum. Hosted by Luis Manzano, the concert will feature performances by Acer ambassadors SB19, along with fellow Filipino artists 6cyclemind, Hey June!, El Manu and Jessy Kang, Dionela, Fitterkarma, and Earl Agustin.
