FCB Manila appoints new Chief Creative Officer to stimulate talents with strategic mindset

Advertising and marketing solutions firm FCB Manila announced the appointment of multi-awarded Jenny Nadong as its new Chief Creative Officer beginning January 4, 2024. Nadong brings with her decades of experience leading campaigns for top brands in FMCG, telco, real estate, travel, and banking industries.

Nadong joined FCB Manila to reinforce the Agency’s pool of creative talents with a strategic point of view to sharpen creative output, beginning with streamlining processes, internal dynamics, and relationships that will lead them to fortune, culture and fame.

“It will be a year of reboot and refresh for FCB Manila’s creative team -- spirit-wise, work-wise, anchored on true integrated marketing thinking and discipline and guided by our ‘never finished’ mantra,” Nadong shared.

Nadong added that she intends to lead the FCB creative team with eyes wide open to current situations that affect Philippine advertising industry. “Geopolitics and a growing search for meaning and purpose impact marketing and communication. We are duty-bound to get involved in discussions about sustainability, peace, diversity, equality and inclusion and other pressing matters,” Nadong said. “We are seeing a creative industry arming itself for that, rebuilding itself towards the goal.”