In Japanese skin-care, what comes after cleansing is the application of lotion, which is not a toner or astringent but an essence that is the first step toward moisturizing your skin. Lotion is an essential part of skin care among the Japanese because well-moisturized skin is the canvas upon which you'll apply your other products, like moisturizer, and makeup.
When it comes to face lotions from Japan, Hada Labo Hydrating Lotion is always top of mind. It's the No. 1 Lotion in Japan for 14 consecutive years already and perfectly represents Hada Labo's Perfect x Simple skin-care philosophy.
Founded in the pharmaceutical labs of Kyoto, Hada Labo was formerly one of the best-kept secrets in J-Beauty. When Hada Labo finally launched in the Philippines in 2019, users and loyal fans of the Hada Labo Hydrating Lotion here were relieved to finally have their favorite skin-care product within reach.
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