Fresh from the success of her directorial debut My Amanda in July, Alessandra de Rossi is now setting her sights on different waters. This time around it’s music, which she’s revisited more vigorously as of late: adopting the functional moniker ADR, reissuing her 2012 debut Adrift via Lilystars Records, even penning songs for her films.
The difference is it’s other people’s music now. And no, De Rossi isn’t simply pimping playlists or fawning over new discoveries on her socials. She’s taking things a notch higher, putting up her own label AWOOO Records, which she’s formally unveiling to the public today (September 24) after making an under-the-radar announcement earlier in the month.
To the character-actress-turned-indie-darling, it’s not so much about scratching a visionary itch but passing deserving talents the mic. “I think [Filipinos] really stand a chance in changing how the world looks and sounds,” she says, confident that local music can enjoy the same attention other art forms like cinema are getting. “All we need is to offer something pure, peculiar, and distinct. I think we can make it, too!”
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