Vivo Mobile Communications Co. Ltd. has once again retained its spot as the top five premium global smartphone brand1 in the world, a title it has held for five consecutive quarters.
This is according to the latest figures from the International Data Corporation (IDC) Worldwide Quarterly Mobile Phone Tracker, which provides detailed and timely information on total mobile phone and smartphone markets worldwide.
Data from IDC found that 2016 was a roller-coaster year for the smartphone market, with a total of 1.47 billion units sold—the highest year of shipments on record—yet up only 2.3% from the 1.44 billion units shipped in 2015.