IAM Worldwide Welcomes ‘Squid Game’ Star Jung Ho-Yeon As First-Ever Global Ambassador

This 2022, IAM Worldwide is focused on aggressively expanding their company operations and market influence. And in line with this, the company says it is ready for bigger things and is delighted to welcome its newest and first-ever global ambassador – South Korean model and actress Jung Ho-Yeon.

Ho-Yeon is best known for playing the role of North Korean defector Kang Sae-Byeok (067) in Netflix’s Squid Game. The series became Netflix’s most watched show ever within a week of its launch on the streamer, with 142 million member households globally watching the show. Since then, Ho-Yeon’s fame has skyrocketed on a global scale with now having 23.7 million followers on Instagram and counting. Before her acting debut, she gained popularity as a top runway model starting at the age of 16 and has starred in Korea’s Next Top Model in 2013.