Levi’s Philippines launches in-store promo for its 501 birthday celebration

Levi’s is celebrating its birthday and it has a gift for you!

In recognition of the priceless heritage of the brand, Levi’s has a new global campaign dubbed “We Are Original,” which is geared to connect with millions of Levi’s lovers on social media.

“We Are Original” is part of Levi’s multifaceted global brand campaign, Live in Levi’s, a digital platform that was launched in 2014 and which engages the global community of Levi’s fans through their shared experiences. To help celebrate how the world “Lives in Levi’s,” fans generate original content to tell their stories and share these through social media channels.

From the international scene, the campaign has tapped influencers who love their Levi’s Jeans. French music producer, writer, and model Caroline de Maigret, American DJ duo Classixx, and Chinese multimedia artist Yi Zhou share their experiences as Levi’s advocates on social media platforms like Twitter, Facebook, and Instagram.

MUSIC LYF: Kanye West - Yeezus (Album)

I'mma let you finish reading this but let me tell you the rave reviews for Kanye West from prestigious news magazines in print and online which is also just in time for their new baby girl, North West, with Kim Kardashian. So is he the best in the world?

ROLLING STONE: http://www.rollingstone.com/music/albumreviews/yeezus-20130614

“Yeezus is the darkest, most extreme music Kanye has ever cooked up, an extravagantly abrasive album full of grinding electro, pummeling minimalist hip-hop, drone-y wooz and industrial gear-grind. Every mad genius has to make a record like this at least once in his career… Being a work of Kanye West, Yeezus is also a brilliant, obsessive-compulsive career auto-correct… This isn't just a way to stay ahead of the competition; it's a way to stay ahead of him.” – Jon Dolan / 4.5 Stars

PITCHFORK: http://pitchfork.com/reviews/albums/18172-kanye-west-yeezus/