Levi’s Philippines launches in-store promo for its 501 birthday celebration

Levi’s is celebrating its birthday and it has a gift for you!

In recognition of the priceless heritage of the brand, Levi’s has a new global campaign dubbed “We Are Original,” which is geared to connect with millions of Levi’s lovers on social media.

“We Are Original” is part of Levi’s multifaceted global brand campaign, Live in Levi’s, a digital platform that was launched in 2014 and which engages the global community of Levi’s fans through their shared experiences. To help celebrate how the world “Lives in Levi’s,” fans generate original content to tell their stories and share these through social media channels.

From the international scene, the campaign has tapped influencers who love their Levi’s Jeans. French music producer, writer, and model Caroline de Maigret, American DJ duo Classixx, and Chinese multimedia artist Yi Zhou share their experiences as Levi’s advocates on social media platforms like Twitter, Facebook, and Instagram.


Whether you’re an influencer, rock star, student, artist, mother, brother, friend or neighbor, you can share your 501 story on social media using the hashtags #WeAreOriginal and #LiveInLevisPH.

The Live in Levi’s Project can be viewed and experienced at levim/LiveInLevis.

“We are proud to be part of this campaign that celebrates the millions of people who wear Levi’s 501 Jeans,” Kaths Laudit, Levi’s Philippines marketing head, says.

This is affirmed by Jennifer Sey, Chief Marketing Officer at Levi’s. “The people who wear Levi’s have always been the inspiration for our brand. This innovation is a way for us to invite participation from all over the world by allowing users to shop for iconic Levi’s products.”

And now Levi’s Philippines joins in the fun of celebrating the birthday of the iconic brand that started it all. It has launched an in-store promo that allows shoppers to win exciting instant prizes that include concert tickets and staycations.

This is Levi’s gift to its loyal fans for making Levi’s 501 well-loved through the years.

For every minimum single purchase worth P3,500 of any Icons and Essentials item (501, 511, CT, Trucker and core tops), you get to pick a stub from a box to determine your prize.

At Greater Manila Area and North Luzon outlets, Levi’s lovers have the chance to win flash drives (USB), Levi’s e-plus card (1 pass), tumblers, and tickets to Paradise International Music Festival.

Levi’s fans in Visayas and Mindanao get the chance to win flash drives (USB), tumblers, and tickets to Zouk Out for Laboracay.

The more purchases you make, the more chances you have of winning. The promo is ongoing until May 1, 2016. For more details, follow Levi’s Philippines on Instagram at @levis_ph or on Facebook at Levi’s PH.

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