Smart urges Filipinos to ‘Live More Today’ in powerful new campaign

If there is anything the past two years have taught us, it’s that our life can change in a snap, so we must value the present and cherish every moment that matters to us. 

This is the core of Smart’s new campaign, which poignantly unveils its latest brand tagline, “Live More Today.” 

It may sound familiar with ‘Live More’ being arguably Smart’s most powerful and enduring brand campaign from exactly 10 years ago.  But, after rising through all the chaos and uncertainties of the pandemic, ‘Live More Today’ resonates with Filipinos now more than ever. It just hits differently and evokes a much deeper meaning that makes it a fitting mantra for this day and age.