Sarah Jessica Parker- the New face of the SM Store

International screen and stage actress – and style icon – Sarah Jessica Parker is the new face of the SM Store.

This comes as the SM Store opens its new branch at SM Aura Premier, a world- class mall, which redefines the retail and lifestyle scene in the country.  And with that, the SM Store brings great design and great retail to new heights with its Love To Shop campaign.

As the new face of the SM Store, SJP brings to Manila her love of shopping as expressed in her incredible fashion style.  She has been known to be experimental in her fashion choices – which range from elegant designer gowns to casual street fashion and even sportswear - mixing and matching and looking fabulous.

Her collaboration with SM Store in its Love to Shop campaign is a perfect fit, as her personal style celebrates the SM Store’s passion for fashion, as well as its wide assortment of merchandise. SJP is a fashion inspiration for Manila’s stylish set, as she is one of the very few Hollywood personalities that could pick anything in the store, expensive or affordable, and look awesome.  And most of all, many Filipinos can identify with her, as like them, she loves to shop.