National PR Congress ventures “into the unknown”

The 31st installment of the annual event aims to help shed light on developments that impact the communication profession

The National Public Relations Congress, the biggest learning and networking event in the local PR industry, will be holding its 31st installment on September 26-27 at The Manila Hotel, with a host of expert speakers to discuss some of the most relevant topics for industry practitioners today.

This year’s theme, dubbed “Into the Unknown: Communication in the Time of VUCA,” will bring to the fore some recent and possible future developments that have rocked and may potentially disrupt the industry. VUCA stands for volatility, uncertainty, complexity, and ambiguity – a state of constant and unpredictable change that demands novel and agile strategies to be able to succeed.

Thriving in an uncertain world takes center stage at PH’s largest PR gathering

VUCA–volatility, uncertainty, complexity, and ambiguity–is main topic at 31st National PR Congress on Sept 26 and 27

The 31st National Public Relations (PR)) Congress, one of the biggest and most anticipated events in the local public relations industry, is set to take place this September 26 and 27 at the Manila Hotel Tent City.

It is poised to attract thousands of industry leaders, communication experts, academicians, and other interested parties to one location and witness the trends and issues shaping the public relations landscape and how the local industry is reacting to these tectonic shifts within the profession.