National PR Congress ventures “into the unknown”

The 31st installment of the annual event aims to help shed light on developments that impact the communication profession

The National Public Relations Congress, the biggest learning and networking event in the local PR industry, will be holding its 31st installment on September 26-27 at The Manila Hotel, with a host of expert speakers to discuss some of the most relevant topics for industry practitioners today.

This year’s theme, dubbed “Into the Unknown: Communication in the Time of VUCA,” will bring to the fore some recent and possible future developments that have rocked and may potentially disrupt the industry. VUCA stands for volatility, uncertainty, complexity, and ambiguity – a state of constant and unpredictable change that demands novel and agile strategies to be able to succeed.

PRSP celebrates 67 years of service as the country’s premier organization for PR professionals

The Public Relations in the Philippines (PRSP) today announced that it is celebrating more than six decades of service to Filipino public relations professionals, supporting young practitioners and helping further hone their talents.

With a celebrated history that dates as far back as 1957, post-World War II, the organization has been dedicated to recognizing the importance of PR in business and empowering the people that drive it in motion.

Composed of practitioners from various industries including business, government, non-profit organizations, medical, education, tourism and other professional services, PRSP aims to “advance the welfare of the Filipino people through dignified, effective and relevant practice of the art and science of public relations.”

This mission of PRSP is fulfilled by continuously cultivating PR as an avenue that builds public confidence in an individual or organization, encouraging the study and improvement of PR among the aspiring and seasoned practitioners, correcting and preventing abuses in PR that tend to undermine public trust and serving as a center of information of latest data to its members.

TARO AOX Inc. reinforces entry to the market with the appointment of seasoned Digital and PR experts as agency directors

It is an epic year for the global award-winning group of companies COMCO Mundo League of Enterprises as it introduces the two new directors who will spearhead TARO AOX Inc. – the group’s specialist agency for Digital, Social, Content and Integrated Communications.

TARO AOX Inc. has appointed Emmanuel Tomagos Jr. as the Agency’s Deputy Account Operations Director and Business Unit Administrator for Digital, Social and Content. Emman has worked with various brands in the past including Yamaha Motor, BiC, Skechers, and Megaworld Lifestyle Malls to name a few. Apart from this, he is a dedicated educator and speaker for anything related to digital marketing. He also has key involvement in the development of the Ad Standards Council Digital Guidelines for Non-Regulated and Regulated Categories in Coordination with the Internet & Mobile Marketing Association of the Philippines (IMMAP).

COMCO Southeast Asia is the lone Philippine agency finalist in PRCA APAC Awards 2022

Global award-winning and trailblazing communications agency COMCO Southeast Asia is the lone Philippine communications agency to be included among the finalists in the prestigious PRCA APAC Awards 2022. COMCO Southeast Asia is a finalist in 5 categories in the industry acclaimed award-giving body in the region.

PRCA APAC Awards 2022 is organized by the Public Relations and Communications Association Asia-Pacific (PRCA APAC), the world’s largest professional PR body representing more than 35,000 PR professionals in 70 countries worldwide and a global advocate for excellence in public relations.

The Agency is vying for the Purpose Award for their “Dear Survivor: COMCO Southeast Asia’s Write to Ignite Blogging Project Season 2” co-presented by Eastern Communications and Jobstreet, sponsored by AirAsia and Xiaomi Philippines and supported by Teleperformance. It aimed to inspire and empower everyone affected by the COVID-19 pandemic through the stories of bloggers and content creators across the country. 

From Communication to Experience TeamAsia launches its Integrated Marketing Experience approach

As brands navigate through this unprecedented time, they need to have a strategy -- an approach that will help them be agile, adapt to the demands of the ‘now normal,’ and provide value to their consumers. The COVID-19 health crisis continues to change the way consumers perceive the world, which also changes the way they interact with the brands around them. This calls for brands to rise to the challenge of discovering the best way to pivot into the reimagined future. 

Being able to adapt to the new landscape starts with recognizing what consumers need, especially at this time -- meaningful connections despite the restrictions of the community quarantine. TeamAsia, an award-winning marketing agency, does this through their Integrated Marketing Experience approach, or IME. 

SM Cinema, lone Philippine brand to win at Marketing Events Awards 2018

SM Cinema is the lone Philippine brand to win in the prestigious Marketing Event Awards 2018 in Singapore. The largest film exhibitor in the country bagged the Bronze Award for Best Event – PR/Guerilla Marketing Stunt. 

SM Cinema’s execution of the Avengers Fan Event and Deadpool as a part of its Reel to Real campaign was awarded Bronze in the Best Event – PR/Guerilla Marketing Stunt category by the international award-giving body, which recognizes the excellence in event marketing across South Asia, Southeast Asia and Australia-New Zealand regions.

Kickstart-up Communications Agency Ascends into the Big League! ComCo Southeast Asia Hits 2nd Year with 13 Quill Awards and Agency of the Year Nomination,

The ComCo Squadron, dressed in its official brand color imperial purple,
takes center stage in the recently held 16th IABC Philippine Quill Awards.

Fresh off the heels of the 16th IABC Philippine Quill Awards, fast-rising and award-winning communications agency ComCo Southeast Asia has made a mark on the communications scene in a short span of two years since its launch in 2016. The past year has been a monumental one for the budding agency filled with new recognitions, new collaborations, and even a new headquarters! All of this is possible through ComCo SEA’s three agency thrusts, instilled in everything they do: Igniting Brand love, Igniting Social Change, and Igniting Talent.  

ComCo Southeast Asia marks first year with major industry awards, new business wins and Camp ComCo mentorship program launch

Fast-rising and award-winning communications agency ComCo Southeast Asia marked its first year with the winning of two Quill Awards of Excellence and major new business wins as well as the launching of an industry-academe linkage and mentorship program designed to discover and develop new trailblazers in the field of communications. 

In its first year, ComCo Southeast Asia already bagged two Quill Awards of Excellence from the International Association of Business Communicators (IABC). In photo are the Quill Awards delegates of ComCo Southeast Asia (from left): AC Recio, Brand Communications Associate; Rachel Syfargo, Brand Communications and Operations Director; Harvey Llamosa, Executive Projects Associate; Ferdinand Bondoy, Regional Integration and Executive Director; Christine Li, Internal Affairs Director; and Joan Icotanim, Brand Communications and Administration Director. 

Father’s Day Advice from these Digital Dads

News flash: The generation that grew up on the buzzing sounds of dial-up internet is now officially grown up and running the world. In fact, not a few of them are already full-fledged fathers. So we threw a couple of these digital dads a fun, hypothetical question: If they could go a few years back in time (back when 3G was new and their own fathers weren’t yet on Facebook), what advice would they give to themselves on how to survive being a father?

Food giant Jollibee appoints new PR agency

Jollibee Brand CMO and Jollibee Philippines Marketing Head
 Francis E. Flores (L) selected Ripple8, Inc. headed by
Managing Director Timmy Jayme (R),
as one of its new PR agency partners.

Jollibee Foods Corporation, the largest fast food chain and dominant Quick Service Restaurant (QSR) market leader in the Philippines, recently appointed Ripple8, Inc. as its public relations agency-on-record for its Brand PR initiatives beginning 2016. This was after the agency emerged as the top scorer in a competitive pitch with three other PR agencies.

Global Brand Chief Marketing Officer and Head of Marketing of Jollibee Philippines Francis E. Flores said, “We are looking forward with great excitement to working with the team as Jollibee welcomes the year with bigger opportunities to bring joy to Filipino families in the country and worldwide.”