More than a Shoebox: Helping Kids Bounce Back through Education

My Dream in a Shoebox Continues to Fight for Children’s Education 

This year is one of many drastic changes. Due to the COVID-19 pandemic, people everywhere stayed at home as much as possible as part of the collective effort to flatten the curve. While the battle against the pandemic pans on, children’s education continues. The president announced that face to face classes will resume next year but for the meantime, the Department of Education (DepEd) has provided the academic community the option to continue schooling by pivoting to other learning delivery modalities stated in the Basic Education Learning Continuity Program for the safety of students and educators. This new educational set up entails the need for long-term supplies. However, not all students have the resources to continue their education in this new system.

From Communication to Experience TeamAsia launches its Integrated Marketing Experience approach

As brands navigate through this unprecedented time, they need to have a strategy -- an approach that will help them be agile, adapt to the demands of the ‘now normal,’ and provide value to their consumers. The COVID-19 health crisis continues to change the way consumers perceive the world, which also changes the way they interact with the brands around them. This calls for brands to rise to the challenge of discovering the best way to pivot into the reimagined future. 

Being able to adapt to the new landscape starts with recognizing what consumers need, especially at this time -- meaningful connections despite the restrictions of the community quarantine. TeamAsia, an award-winning marketing agency, does this through their Integrated Marketing Experience approach, or IME.