Teleperformance Philippines shares insights on the value of Human Resource Business Partners

Teleperformance Philippines Vice President for Human Resources and Communication & Marketing Rachel Cacabelos recently shared her insights on human resource business partners and to empower HR practitioners to go beyond the traditional HR role.

Human resources (HR) has long been perceived as the department dealing with employee matters from hiring and retirement to disciplinary actions. However, the role of HR has evolved through the years and their role in an organization can be more involved than ever.

In the recent 677th General Members Meeting of the People Management Association of the Philippines (PMAP), Cacabelos served as a panelist and defined the HR business partner role and discussed the value they can bring to an organization

From Communication to Experience TeamAsia launches its Integrated Marketing Experience approach

As brands navigate through this unprecedented time, they need to have a strategy -- an approach that will help them be agile, adapt to the demands of the ‘now normal,’ and provide value to their consumers. The COVID-19 health crisis continues to change the way consumers perceive the world, which also changes the way they interact with the brands around them. This calls for brands to rise to the challenge of discovering the best way to pivot into the reimagined future. 

Being able to adapt to the new landscape starts with recognizing what consumers need, especially at this time -- meaningful connections despite the restrictions of the community quarantine. TeamAsia, an award-winning marketing agency, does this through their Integrated Marketing Experience approach, or IME. 

Shopee and Google Launch Google Ads with Shopee, a First-of-its-kind Marketing Solution for Brands to Drive Sales Online

Google Ads with Shopee offers specialized marketing support for brands to boost their e-commerce presence in Southeast Asia and Taiwan

Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, teamed up with Google to launch Google Ads with Shopee, a first-of-its-kind marketing solution for brands to drive sales online. The launch reflects a shared commitment between Shopee and Google to accelerate digitization and enable e-commerce growth for brands across the region. Through this integration, brands on Shopee can access specialized marketing tools to boost their online presence, create deeper engagements with customers, and flexibly manage and measure their marketing campaigns.

The 36th Agora Awards: A Beacon of Marketing Excellence

Marketing is a dynamic and continuously evolving field. Every year, Filipino companies come up with innovative and effective marketing campaigns that change the mindsets of consumers and build brands. These are campaigns that embed themselves in the minds of people, creating results and bringing success. 

In the Philippines, one award recognizes these marketing breakthroughs. An award with a long history of recognizing the best of the best in Philippine marketing. It’s an award that’s highly regarded and most prestigious that it’s known as “The Oscars of Philippine Marketing.” It’s better known in the Philippines as The Agora Award.

Your Future in the Radio Industry Starts at the FARM

Do you want to have a worthwhile summer? Why not try Radio training fun with THE FARM of 99.5 RT. Its your time to get into jedi training in radio with the best people in the industry with the radio station that plays the best music on the planet!

The call is open to college students (High school students are welcome might need written parental consent). And the first and biggest step is to send your resume to farm995rt@gmail.com. Or you can also send them personally at 99.5 station at Paragon Plaza in Mandaluyong City. 

I was actually part of the pioneer batch of FARMers who indeed have learned a lot and also had fun with the jocks, the staff and our co-FARMers. Some other known alumni are Shasha from Jam 88.3, DJ Dirty J, DJ Moby Nick and DJ KPOP Lolipop of the Gravy Sauce.

Who knows you could also be the next big thing in radio with things others student jock search cannot offer! Join the FARM now!