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| World-renowned data analytics group Kantar awarded Puregold as the country’s Most Chosen Retailer for 2022. |
Puregold is officially the go-to retail brand for majority of Filipinos as it was recently awarded as the country’s Most Chosen Retailer in the 2022 based on CRP (Consumer Reach Points) Method which accounts for the number of occasions Filipinos shop for FMCG in-home direct to consumer purchases. The award is presented by Kantar—one of the world’s biggest data analytics companies—that provides analysis and insight into all the relevant trends of Filipino consumers.
In a shopper study conducted, Kantar highlighted that Puregold is able to deliver on what shoppers want most from retailers—value. Value is reflected on prices of goods and promotions that offer value for money. Puregold consistently offers the best prices for grocery goods as it cements itself as a trustworthy supplier for Filipinos.
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