EastWest Puregold Always Panalo Visa Credit Card Launch: A Winning Partnership for Smarter Spending and More Rewards

EastWest and Puregold Price Club, Inc. have officially launched the EastWest Puregold Always Panalo Visa Credit Card, the latest game-changing financial tool designed to give shoppers even greater rewards and savings.

The much-anticipated launch event held last April 3, 2025 at Bonifacio Global City, Taguig, brought together executives from EastWest and Puregold, media representatives, and industry leaders to celebrate a winning partnership aimed at delivering unparalleled value and always going further for Filipino consumers nationwide.

Salum and Champ Green shine bright at the Puregold CinePanalo 2025 awards night

Hiligaynon full-length film Salum directed by TM Malones and Mindanaoan short film Champ Green were honored the top prizes in their respective categories at the second edition of the wildly successful Puregold CinePanalo Film Festival.

At the awarding ceremony, held on March 19 at The Elements, Eton Centris in Quezon City, Salum took home four Puregold CinePanalo trophies in the full-length category namely: Panalong Pelikula, Panalo sa Production Design, Panalo sa Sound Design, and Panalo sa Musical Scoring as well as a cash prize of PhP 250,000. Meanwhile, Champ Green received a PhP 100,000 cash prize and five trophies in the student shorts category including Panalong Maikling Pelikula, Panalong Pangalawang Aktor for Sol Eugenio, Panalo sa Kwento, Panalo sa Brand Intrusion, and Mowelfund Special Citation. 

Puregold's Nasa Atin ang Panalo presents a night of spectacular OPM collaboration

Puregold’s Thanksgiving Concert proved to be the music event of the year, setting a tough act to follow. In a grand celebration of Original Pinoy Music (OPM), the remarkable Panalo stories behind wonderful talents, and Puregold’s many years of making victories happen, the retail giant recently hosted the spectacular Nasa Atin Ang Panalo concert at the Araneta Coliseum. Held on July 12, 2024, this musical extravaganza, which fans eagerly waited for in the past few months, showcased some of the finest and most loved artists of today’s OPM scene, working together to create beautiful music. 

The star-studded event featured spectacular performances–and, to the fans’ delight and surprise, collaborations–from headliners SB19, BINI, Flow G, and SunKissed Lola. OPM enthusiasts and loyal Puregold customers were also treated to appearances by renowned artists Gloc-9 and Skusta Clee, adding even more excitement to the highly anticipated night.

SB19, Bini, Flow G, SunKissed Lola set to headline OPM event of the year: Puregold’s ‘Nasa Atin Ang Panalo’ concert

Puregold proudly presents "Nasa Atin ang Panalo" concert, to be held in the Araneta Coliseum on July 12, 2024, featuring acts from chart-topping Filipino music talents SB19, BINI, and Flow G, and a special performance from SunKissed Lola.

Prepare for the ultimate celebration of today's Original Pinoy Music (OPM), and the stories of success behind these chart-topping hits, as Puregold presents "Nasa Atin ang Panalo” concert on July 12, 2024, 7 p.m., at the iconic Araneta Coliseum. 

The thanksgiving event, which will feature acts by phenomenal Filipino music talents SB19, BINI, and Flow G, and a special performance by SunKissed Lola, celebrates Puregold's remarkable milestone of reaching 500 stores on its 25th year. Through “Nasa Atin ang Panalo,” Puregold expresses its gratitude to its loyal customers, dedicated employees, and supportive partners who have long played a role in the company's very own panalo story. 

SB19, BINI, SunKissed Lola, Flow G & Puregold debut the ultimate OPM collaboration with the “Nasa Atin ang Panalo” music video

After weeks of building anticipation and dropping hints on their social media platforms, Puregold has finally unveiled the music video to the new song “Nasa Atin ang Panalo.” 

Released this past May 25, the video is a must-watch for Pinoy pop fans. It serves as the ultimate collaboration of four of the country’s most sizzling musical acts: SB19, BINI, SunKissed Lola, and Flow G.

Green and “Gento”: SB19 Joins Puregold’s All-Star OPM Lineup

SB19’s fab five of Josh, Pablo, Stell, Ken, and Justin,
have officially joined the Puregold family

Puregold has officially confirmed its collaboration with Pinoy boy band sensation SB19, much to the excitement of every A’Tin across the Philippines. The group, often hailed as the “Kings of P-Pop,” teased the collaboration for weeks prior to Puregold’s official announcement made through Instagram posts and stories of them having fun riding Puregold shopping carts.

SB19, comprising Josh, Pablo, Stell, Ken, and Justin, has been at the forefront of the P-Pop movement. Their journey, from their debut marked by rigorous group training sessions to their current status as world-class performers, affirms how immense talent and dedication can drive anyone to succeed. Today, SB19’s music resonates with fans not just in the Philippines but across the globe, attesting to their international appeal.

Puregold CinePanalo Film Festival officially partners with MTRCB

The Movie and Television Review and Classification Board
(MTRCB) has officially partnered with the
 inaugural Puregold CinePanalo Film Festival.

The Movie and Television Review and Classification Board (MTRCB) has officially partnered with the inaugural Puregold CinePanalo Film Festival. The renowned regulatory board has supported this landmark initiative in the Philippine film industry.

Ivy Hayagan-Piedad, Senior Marketing Manager at Puregold, emphasized the significance of this collaboration. "We are thrilled to partner with MTRCB for the Puregold CinePanalo Film Festival. Together, we aim to present a lineup of uplifting films that families and individuals will enjoy." The MTRCB will oversee the suitability of each film entry, ensuring that they meet the legal standards required for local films.

Puregold CinePanalo Film Festival partners with MOWELFUND in supporting its Kwentong Panalo movies

Puregold CinePanalo partners with MOWELFUND Inc. in supporting the local film industry, filmmakers, and movie workers. (L-R first row Joey Roa, MOWELFUND Vice President and COO Julius Topacio, MOWELFUND Film Institute Director Manrique D. Orellana, Jr., second row Res Cortez, Maria Elisa “Boots” Anson Roa-Rodrigo, Puregold CinePanalo Film Festival Director Chris Cahilig, and Jim Baltazar of CIMB Films)

Puregold CinePanalo Film Festival proudly announces its partnership with Movie Workers Welfare Foundation, Inc. (MOWELFUND). This exciting collaboration aims to champion the Philippine film industry, particularly the young and emerging filmmakers, and narratives highlighting Filipino life and culture.

Founded in 1974, MOWELFUND is a non-stock, non-profit foundation focused on social welfare, education, and industry development, with a dedicated mission to support the diligent professionals within the Philippine movie landscape.

Puregold CinePanalo Film Festival Presents Full-Length Directors and Student Short Films Awardees

Left to right: Raynier Brizuela, Carlo Obispo, Sigrid Bernardo,
VJ Mendoza, Mina Cruz, Kurt Soberano, and Eugene Torres,
representing the full-length productions
participating in the Puregold CinePanalo.

Something big and exciting is happening with the upcoming Puregold CinePanalo Film Festival which will feature a great mix of up-and-coming student filmmakers and established directors to create new stories through cinema. With the support of Puregold which has also ventured into entertainment, this film festival attracts these creative talents and looking forward to making this their legacy in the entertainment industry.

In a press conference held at the Artson Events Place, representatives from Puregold, the film directors, their respective producers, and other key members of their teams are presented and shared the gist of their films which some are now in the works and just in time for the festival that will be held in March 2024. The group is collectively called Kuwentong Panalo — which means that they can touch the heart and remind us of the indomitable Filipino spirit. 

Puregold Channel's "Ang Lalaki sa Likod ng Profile" Looks Like A Promising Series Franchise

The cast and crew of "Ang Lalaki sa Likod ng Profile"
were front and center at a press conference
 at the Tindahan ni Aling Puring Convention.

In the middle of the Aling Puring Sari-sari Store Negosyo Convention, Puregold Channel makes a statement with a press conference for “Ang Lalaki sa Likod ng Profile,” which stars Wilbert Ross and Yuki Takahashi. The online series can be watched at Puregold Channel's Youtube account. The channel has produced several online series such as "Ang Babae sa Likod ng Facemask," "GV Boys," and "52 Weeks." which also made rounds in social media.

As one of the proud productions made by Puregold, it is apt that it would also be presented at convention which also makes a statement that along with being a supermarket brand, they are now also venturing into producing online series and content.

Puregold Tindahan ni Aling Puring Brings the Brands Straight to the Sari-Sari Stores

This May 18-20, Puregold is once again holding a
convention to bridge the gap between businesses
and small business owners.

While makers of all consumer goods aspire to see their products lining the shelves of supermarkets and display racks at shopping malls, they also know that a reliable indicator of success is out there in the streets.

Small urban and rural communities are often considered the final frontier of brand distribution and recall, because patronage by the masses means a product has successfully turned into a cultural staple. But achieving this level of nationwide acceptance can be tricky, even for the most successful of brands.

Thankfully, Puregold’s Tindahan ng Aling Puring (TNAP) program bridges the gap between the brands and the masses through our neighborhood sari-sari stores.

Puregold Recognized as the Philippines’ Most Chosen Retailer 2022

 World-renowned data analytics group Kantar awarded
Puregold as the country’s Most Chosen Retailer for 2022.

Puregold is officially the go-to retail brand for majority of Filipinos as it was recently awarded as the country’s Most Chosen Retailer in the 2022 based on CRP (Consumer Reach Points) Method which accounts for the number of occasions Filipinos shop for FMCG in-home direct to consumer purchases. The award is presented by Kantar—one of the world’s biggest data analytics companies—that provides analysis and insight into all the relevant trends of Filipino consumers. 

In a shopper study conducted, Kantar highlighted that Puregold is able to deliver on what shoppers want most from retailers—value. Value is reflected on prices of goods and promotions that offer value for money. Puregold consistently offers the best prices for grocery goods as it cements itself as a trustworthy supplier for Filipinos.

Puregold shines the spotlight on Filipino ‘winners’ and their success stories through “Nasa Iyo ang Panalo”

Puregold’s “Nasa Iyo ang Panalo” features the success
story of Justin de Dios, sub-vocalist and creative
lead of Filipino boy group SB19.

Puregold rings in its twenty-fifth year in the retail industry with one important goal: to highlight life ‘Panalo Stories’ of its customers— Filipinos across the country. 

Puregold begins by telling the tales of triumph of six sought-after personalities in the fields of entertainment, music, and sports. The supermarket retail chain announced its partnership with these endorsers through a campaign called “Nasa Iyo ang Panalo”. Featuring videos that reveal the journeys these individuals took to get to where they are right now, it singularly conveys an important message: that all Filipinos can win in life, too.

Fans of ‘GVBOYS’ get 2 more episodes after season-ender

Puregold Channel’s "GVBOYS: Pangmalakasang Good Vibes" was inspired by the golden era of 1990s sitcoms, but it has come into its own and gained a loyal audience that watches the weekly uploads on YouTube and Facebook with over 4,742,400 combined views since it started on July 10.

The impressive cast of Jerome Ponce, Nikko Natividad, Dave Bornea, Elsa Droga, Wilma Doesnt and Miss Carmi Martin brought to life the characters of Aling Pearly, Loisa Soberano, Kathryn B and the three hot and naughty boys Jawo, Dax and Zeus.

Viewers clamor for a second season of ‘GVBOYS: Pangmalakasang Good Vibes’

Now down to its last episode, "GVBOYS: Pangmalakasang Good Vibes" on the Puregold Channel continues to bring forth laughter and happiness into the homes of Puregold’s over 30,000 subscribers on YouTube during these challenging times. 

With more than 3 million combined views on YouTube and Facebook, the seven episodes of GVBOYS have entertained viewers and shoppers to the extent of receiving clamor for a second season!

It’s always fun with GVBOYS, watch it for free on the Puregold Channel

One of the lovable things about sitcoms is how relatable they can be. Visit the Puregold Channel to watch "GVBOYS: Pangmalakasang Good Vibes", a free digital sitcom that follows the lives of three young men who live in a boarding house owned by a woman named Aling Pearly (played by sitcom veteran, Ms. Carmi Martin).

The story’s plot revolves around three young men and how they deal with concerns such as adulting, financial challenges, love, friendship and compassion.

GVBOYS nears 1 million views with just two episodes

Because life can be overwhelming, we need every bit of fun we can get. This is the heart and soul of the Puregold Channel. Its "shoppertainment" concept, which combines shopping and entertainment, brings fun and happiness to Filipino households in these challenging times.

"GVBOYS: Pangmalakasang Good Vibes" is Puregold Channel's first digital series with eight episodes and two specials. True to its title, the series is filled with good vibes and Puregold Channel subscribers and followers have enjoyed the first two episodes so much that the combined views on the Facebook page and YouTube channel have already surpassed 900,000!

Puregold Channel’s ‘GVBOYS: Pangmalakasang Good Vibes’ stars Jerome Ponce, Nikko Natividad, and Dave Bornea

When times are difficult, people usually look at the lighter side of things and what makes them happy. Keeping people of all ages entertained is the heart and soul of Puregold Channel on Facebook and YouTube.

Puregold Channel was conceptualized as a means to provide quality entertainment to millions of Filipino families staying at home because of the pandemic. "SHOPPERTAINMENT," as pioneered by Puregold, combined grocery shopping with entertainment—two things that Filipinos are passionate about—across Puregold's millions of followers on its social media platforms.

Puregold Offers Users a Safer Shopping experience with ShopeePay

Until May 18, shoppers can get 20% cashback when they pay for their groceries using ShopeePay

Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, partners with Puregold to offer its customers a safer payment method via ShopeePay, its integrated mobile wallet. Starting today, customers can pay for their groceries using ShopeePay in over 406 Puregold branches nationwide and can enjoy up to 20% cashback starting today until December 31, 2021.

917Ventures, Puregold partner for an easier online grocery shopping experience with PureGo

The holidays are just right around the corner, which means everyone is gearing up to buy their yuletide staples. Fortunately, stocking up on essentials is now easier and affordable, with PureGo, a new online grocery shopping platform created with 917Ventures, the largest corporate incubator in the Philippines, and Puregold, one of the leading supermarket chains in the country.

With PureGo, there’s no need to go through the hassle of a typical grocery trip which usually involves lots of walking, lining up, and carrying heavy bags. Now with thousands of products from reputable and trusted brands at their fingertips, consumers can easily order everything from pantry essentials to household necessities all sourced directly from Puregold. What’s more, they can settle their transactions using multiple payment options, including contactless payment thru GCash, and have the items delivered within 24 hours.