Puregold CinePanalo Film Festival officially partners with MTRCB

The Movie and Television Review and Classification Board
(MTRCB) has officially partnered with the
 inaugural Puregold CinePanalo Film Festival.

The Movie and Television Review and Classification Board (MTRCB) has officially partnered with the inaugural Puregold CinePanalo Film Festival. The renowned regulatory board has supported this landmark initiative in the Philippine film industry.

Ivy Hayagan-Piedad, Senior Marketing Manager at Puregold, emphasized the significance of this collaboration. "We are thrilled to partner with MTRCB for the Puregold CinePanalo Film Festival. Together, we aim to present a lineup of uplifting films that families and individuals will enjoy." The MTRCB will oversee the suitability of each film entry, ensuring that they meet the legal standards required for local films.

MTRCB Chairperson Lala Sotto highlighted the board's commitment to supporting the creative industry. "Our developmental and regulatory agency role extends beyond providing age-appropriate ratings. We actively support the creative industry by collaborating with organizations like Puregold Price Club, Inc. on initiatives like the Puregold CinePanalo Film Festival, which contribute to the revitalization of the national economy," she stated.

Top row, left to right: MTRCB Board Members Pablo P. 

Reyes IV, Jan Marini C. Alano, Jerry P. Talavera, 

Neal Felix M. Del Rosario, Racquel Maria S. Cruz, 

and Richard John P. Reynoso. Bottom row, left to right:

 Board Member Maria Carmen S. Musngi, Chairperson 

Diorella Maria "Lala" G. Sotto-Antonio, and Festival 

Chair Christopher E. Cahilig. Representatives of the 

MTRCB attended the signing of the partnership 

agreement with the organizers of the 

Puregold CinePanalo Film Festival.

Chairperson Sotto added, “Our partnership with Puregold aims to inspire Filipino audiences to support films that promote positive cultural values, contributing to the vision of a unified and prosperous New Philippines."

The Puregold CinePanalo Film Festival will showcase new feature-length works from six acclaimed directors: Kurt Soberano, Sigrid Bernardo, Raynier Brizuela, Joel Ferrer, Carlo Obispo, and the late addition "Producer’s Choice" Eugene Torres. Additionally, the festival will feature 25 short films produced by exceptional student filmmakers selected from a large pool of applicants.

Short and full-length films will be eligible for recognition at the Puregold CinePanalo Awards Night, scheduled for March 16th at Gateway Cinemas. The MTRCB, as an official festival partner, will also present special citations to films in both categories during the awards ceremony.

The films featured will be screened from March 15-19, 2024, at Gateway Cineplex 18.

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