Puregold Tindahan ni Aling Puring Brings the Brands Straight to the Sari-Sari Stores

This May 18-20, Puregold is once again holding a
convention to bridge the gap between businesses
and small business owners.

While makers of all consumer goods aspire to see their products lining the shelves of supermarkets and display racks at shopping malls, they also know that a reliable indicator of success is out there in the streets.

Small urban and rural communities are often considered the final frontier of brand distribution and recall, because patronage by the masses means a product has successfully turned into a cultural staple. But achieving this level of nationwide acceptance can be tricky, even for the most successful of brands.

Thankfully, Puregold’s Tindahan ng Aling Puring (TNAP) program bridges the gap between the brands and the masses through our neighborhood sari-sari stores.