Puregold shines the spotlight on Filipino ‘winners’ and their success stories through “Nasa Iyo ang Panalo”

Puregold’s “Nasa Iyo ang Panalo” features the success
story of Justin de Dios, sub-vocalist and creative
lead of Filipino boy group SB19.

Puregold rings in its twenty-fifth year in the retail industry with one important goal: to highlight life ‘Panalo Stories’ of its customers— Filipinos across the country. 

Puregold begins by telling the tales of triumph of six sought-after personalities in the fields of entertainment, music, and sports. The supermarket retail chain announced its partnership with these endorsers through a campaign called “Nasa Iyo ang Panalo”. Featuring videos that reveal the journeys these individuals took to get to where they are right now, it singularly conveys an important message: that all Filipinos can win in life, too.

SB19’s Justin De Dios stars as Alex Bruce’s love interest in “Yakap” music video

SB19 fans (or A’TIN) are in for a treat as their very own Justin De Dios makes a surprise cameo in the music video of Alex Bruce’s endearing bop “Yakap”—released on February 5 (Friday) on video-sharing platform, YouTube.

Justin De Dios portrays Alex Bruce’s love interest in this visual spectacle filled with incredibly surreal and romantic scenes. “It's a fun and creative concept,” De Dios said. “I really like the fact that the MV showcases both the ‘maangas’ and cute sides of Alex.”