Asia’s leading online fashion destination, ZALORA Philippines, officially opened the doors of its ZALORA Pop-Up Store today at EDSA Shangri-la Mall. Recognized as the very first digital pop-up store in the Philippines, it represents the company’s latest efforts in continuing to build E-Commerce in the country using an omnichannel approach to ease customers into online shopping.
“The ZALORA Pop-Up Store marks another milestone in our company’s young history. Since we started operations in 2012, we’ve continued to look for innovative ways to grow E-Commerce in the Philippines and through this initiative, we hope to widen our customer reach, educate them on the benefits of online shopping and dress them in the latest fashion trends, in the quickest and most convenient way possible,” said Paulo Campos, Co-Founder and CEO of ZALORA Philippines.
