Prince Retail Group partners with RELEX Solutions to automate inventory management and drive expansion

Prince Retail Group recently announced their collaboration with market-leading supply chain and retail planning firm RELEX Solutions to automate demand forecasting for its 70+ supermarket stores nationwide. The technological investment by the homegrown retail chain strengthens its position to strategically expand its reach in remote areas across the Philippines.

Prince Retail and RELEX established the partnership in 2020 when COVID-19 peaked, and access to essentials was crucial. However, access to retail channels in rural communities in the Philippines has always been challenging due to regional infrastructure hurdles. Prince Retail’s mission is to close this accessibility gap. The pandemic's emphasis on the problem only pushed the retailer’s commitment to finding the means to reach and serve more marginalised people.