Consumer trust reflects solid reputation for brands

The recent Trusted Brands survey commissioned by Reader’s Digest, one of the world’s longest running print publication, proved that Filipinos have added the element of trust to their purchase decisions. The survey results reveal how consumers put their money on brands that they feel has virtues that go beyond price, market trends and promotions.

Reader’s Digest Asia Pacific Publisher and Managing Editor Walter Beyleveldt believes that a brand has to stay relevant and worthy enough for consumers to associate themselves with.

Mike Enriquez, Jessica Soho, Toni Gonzaga, and Manny Pacquiao Named Most Trusted Personalities by Readers Digest

Multi-awarded news anchor and veteran radio host Mike C. Enriquez, adds another distinction to his illustrious career after being named as the Philippines Most Trusted Radio Presenter at the recent Readers Digest Trusted Brands 2016 awarding ceremony.

“I heard it was the first time they gave out this award so I am very honored, Enriquez told media after receiving his award.

“Being called “Most Trusted” is very humbling since this one is from the Reader’s Digest Survey, which is in itself a very trusted award giving body. This is a result of a survey conducted from among its readers and not an award that you can apply for. They just send you a letter one day to inform you that you have been named by their readers as the one they believe in most,” he said with pride.

Readers Digest Trusted Brands 2016: Honoring the Companies Filipinos Believe In the Most

What is the mark of a good business? 

Is it the consistent increase in sales; the continued accumulation of assets or a financial statement that will keep investors smiling?

Five or ten years ago, these figures may be enough, but in the current business landscape, there is one other factor that has become critical in building a strong foundation-- Trust. 

TRUST has become a “high-value” currency that is accepted globally outweighing the value of any monetary conversion. Gone are the days when people just look at the lavish office buildings when choosing their banks, on shiny new equipment of service centers or rely on commercials and celebrity endorsers when deciding which brand to purchase. 

Readers Digest To Honor The Philippine's Most Trusted Brands

Trust. It takes years to build, seconds to break, and forever to repair. Our lives are fueled by trust and our decisions, whether personal or professional are influenced by the confidence we have in these relationships.

In an era where too much information has its benefits and disadvantages, trust is that one factor that remains constant. Once trust is established, it becomes an instinctive response – the consumer buys the brand without so much as a second thought because they can relate to it as "their" brand. 

For consumers, the mark of a trusted brand is a seal of excellence, and a relationship that goes far beyond price, trends and marketing campaigns.

For business, trust is the ultimate vote of confidence. A forward-facing measure imbued with expectation, promise and satisfaction and a solid reputation of distinction.

Readers Digest Trusted Brands 2014 Survey

WHICH BRANDS DO FILIPINOS TRUST MOST? 

In an ever changing world of preferences, and with the ongoing shift in the relationship revolution between companies and their consumers, is there still such a thing a BRAND LOYALTY?

On its 16th year, Reader’s Digest conducts its annual Trusted Brands Survey in recognition of the companies that have consistently maintained excellent products and service to earn them a Platinum or Gold award. 

The grand awarding ceremony will be held on Wednesday June 4, 2014, at the CROWNE PLAZA MANILA  Gracing the event will be Readers Digest Asia editor in chief Sue Carney and Readers Digest Group Advertising Director for Asia Pacific, Sheron White as well as the top executives of the winning brands.