Readers Digest Trusted Brands 2016: Honoring the Companies Filipinos Believe In the Most

What is the mark of a good business? 

Is it the consistent increase in sales; the continued accumulation of assets or a financial statement that will keep investors smiling?

Five or ten years ago, these figures may be enough, but in the current business landscape, there is one other factor that has become critical in building a strong foundation-- Trust. 

TRUST has become a “high-value” currency that is accepted globally outweighing the value of any monetary conversion. Gone are the days when people just look at the lavish office buildings when choosing their banks, on shiny new equipment of service centers or rely on commercials and celebrity endorsers when deciding which brand to purchase. 

Readers Digest Trusted Brands 2014 Survey

WHICH BRANDS DO FILIPINOS TRUST MOST? 

In an ever changing world of preferences, and with the ongoing shift in the relationship revolution between companies and their consumers, is there still such a thing a BRAND LOYALTY?

On its 16th year, Reader’s Digest conducts its annual Trusted Brands Survey in recognition of the companies that have consistently maintained excellent products and service to earn them a Platinum or Gold award. 

The grand awarding ceremony will be held on Wednesday June 4, 2014, at the CROWNE PLAZA MANILA  Gracing the event will be Readers Digest Asia editor in chief Sue Carney and Readers Digest Group Advertising Director for Asia Pacific, Sheron White as well as the top executives of the winning brands. 

San Marino cited by Reader's Digest Two Years in a Row

San Marino has solidified its reputation as the most trusted corned tuna brand in the Philippine when it bagged he Gold Award in Reader's Digest Trusted Brands Consumer Poll two years in a row (2011 and 2012).

The Gold Award bestowed on San Marino represents a "seal of approval, a vote of trust and confidence from consumers," according to Reader's Digest in one of its issue.

The criteria employed in the poll inculde trustworthiness and credibility, quality, value, understading of customer needs, innovativeness, and social responsiblity.