SEA CAN Alliance by COMCO Mundo hosts its 2nd Southeast Asia Conference in Vietnam

The Southeast Asia Communications Agencies Network (SEA CAN) Alliance by COMCO Mundo, along with Chi Communications, a founding member and the Vietnam focal point of the Alliance, officially hosted the international conference in Ho Chi Minh City, Vietnam.

The conference, titled “From Vietnamese Products to Regional Brands,” provided a forum for enterprises and regional communication experts to discuss how local culture, consumer behavior, and media environments shape the introduction of Vietnamese products to Southeast Asian markets. Through these discussions, the event opened opportunities for networking, experience sharing, and identifying suitable market approaches on the journey toward building regional brands.