With the Philippines being both the social media and selfie capital of the world; coupled with the country’s economy becoming more heavily reliant on customer-facing, service-led businesses – Filipinas today have come to recognize the personal and professional advantages of looking their best, and feeling their best all the time. In light of this reality, a great number of Filipinas have made a personal decision to use skin whitening products to help them achieve their beauty goals.
But achieving this skin care goals often comes at a high price. While some women have come to accept the inconveniences attached with the goal of achieving fair skin (for e.g. high costs, skin dryness, and harshness), Silka, the brand at the forefront of producing affordable and effective beauty products, believes that this should not be the case.
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