The video for Rihanna’s new single “Sledgehammer,” written for director Justin Lin’s highly anticipated film “Star Trek Beyond” from Paramount, Skydance and Bad Robot, has premiered exclusively in IMAX theatres in the Philippines.
“Sledgehammer” marks the first music video shot entirely with IMAX® cameras. Director Floria Sigismondi used the new ALEXA IMAX® camera, the same camera that was used to film the key battle sequence in “Captain America: Civil War.” The ALEXA IMAX 65mm camera is a next-generation revolutionary 2D digital camera developed through a partnership between ARRI and IMAX for use by today's leading filmmakers working in the IMAX® format. The camera, when combined with IMAX’s digital re-mastering process, delivers the highest level of digital image capture and playback resulting in stunning lifelike images with pristine clarity, incredibly fine detail, vivid colors and a higher dynamic range for superior contrast. The “Sledgehammer” video is produced by Maavven.
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