Watching television has always been one of Filipinos’ favorite pastimes. According to Kantar Media, the highest rating TV programs for the third quarter of 2014 were game shows (21.65%) and primetime soap operas (17.68%). These figures reflect what Filipinos watch but what else do we know about Filipino television viewing? Kantar Media present some facts to help us get to know the Filipino TV viewer better.
Time Talk
According to Kantar Media, Filipinos spend an average of three (3) hours per day or almost a fifth of their waking hours watching TV. This year, Filipinos watched an extra hour, recording up to four (4) hours a day in front of their TV sets compared to the previous year. Moreover, Kantar Media studies showed that most Filipinos watch TV programs during the primetime slot, from 7:00 PM until 11:00 PM.
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