UV Exposure in the City Same As When You’re At the Beach
At a time when we face an abundance of choices in how, when, and why we use products, so have sunscreen products slowly evolved from being solely used at the beach during summertime to a daily skin care staple. The message is clear: not only is it important to prevent sunburn, it is equally important to prevent rapid skin aging and deeper cellular damage.
Daylong, a dermatological suncare brand from the makers of Cetaphil, is the first to explicitly advocate daily sunscreen application. In its recent efforts to support its cause, Daylong conducted a UV-exposure study to investigate whether the outdoor sun at the beach shows the same level of strength in the city – even when indoors.
Together with five Filipina urbanites – Jaymie Pizarro, Jackie Go, Marj Sia, Janeena Chan, and Marie Lozano – Daylong used sun sensors to track daily UV exposures in Metro Manila for a week. From day to night, their daily activities were recorded, even when indoors.
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