In almost every Filipino household, moms are the ultimate caregivers. They wake up early to prepare meals, manage tight budgets, and make sure everyone is ready for school or work. Yet when it comes to their own health, many moms do something heartbreakingly common—they brush off pain and delay doctor visits to save money.
This pervasive tiis-sakit mentality often leaves families vulnerable, as minor symptoms can escalate into serious medical emergencies that lead to unexpected expenses.
To help break this cycle, iCare has partnered with host, actress, and ultimate Wais Mom,
Melai Cantiveros-Francisco, as the new face of its iCare Prepaid Cards. Together, they are changing the way Filipinos think about healthcare—not as an expensive luxury, but as an affordable and essential part of everyday family life.
