TechBox Raining Gadgets Sale kicks off today!

As an exciting treat for gadget enthusiasts and smartphone aficionados, TechBox is now offering up to 80% markdowns on selected smartphones and digital accessories, with discounted prices starting as low as Php25.

TechBox, a mobile and digital accessories retailing company, began its operations in 2013, operating Lenovo concept stores and multi-brand kiosks in the Philippines. In the last quarter of 2015, TechBox opened its branches at key malls in the metro, including Robinsons Galleria, SM Megamall and SM North Edsa. Today, TechBox has a total of 69 outlets nationwide, and is investing in an in-line, multi-brand retail presence this year.

“This season’s mid-sale is our way of thanking our loyal customers who have made TechBox their go-to store for gadgets and mobile accessories,” says Mitsuru Kikunaga, TechBox Chief Executive Adviser. “We are likewise excited to bring the TechBox brand to more locations in the Philippines in the coming months,” he adds.

Consumer trust reflects solid reputation for brands

The recent Trusted Brands survey commissioned by Reader’s Digest, one of the world’s longest running print publication, proved that Filipinos have added the element of trust to their purchase decisions. The survey results reveal how consumers put their money on brands that they feel has virtues that go beyond price, market trends and promotions.

Reader’s Digest Asia Pacific Publisher and Managing Editor Walter Beyleveldt believes that a brand has to stay relevant and worthy enough for consumers to associate themselves with.

Mission To Capture Turns Kill Mission In “EYE IN THE SKY”

Academy Award-winner Helen Mirren stars in the white-knuckle thriller “Eye in the Sky” that tackles the moral ambiguities of modern-day warfare. Co-starring with Mirren are three-time Emmy Award winner Aaron Paul (from “Breaking Bad”) and the late Alan Rickman (best known for his role in the Harry Potter films as Professor Severus Snape).

A contemporary international thriller set in the shadowy world of remotely piloted drone warfare, “Eye in the Sky” tracks London-based military intelligence officer Colonel Katherine Powell (Mirren) who is remotely commanding a top secret drone operation to capture a group of dangerous terrorists from their safe-house in Nairobi, Kenya. The mission suddenly escalates from a “capture” to a “kill” operation as Powell realizes that the terrorists are about to embark on a deadly suicide mission. From his base in Nevada, American drone pilot Steve Watts (Paul) is poised to destroy the safe-house when a nine year old girl enters the kill zone just outside the walls of the house. With unforeseen collateral damage now entering the equation, the impossible decision of when to strike gets passed up the “kill chain” of politicians and lawyers as the seconds tick down.

Guessing Game Begins in New "Bridget Jones' Baby" Trailer‏

Oscar® winners Renée Zellweger and Colin Firth are joined by Patrick Dempsey for the next chapter of the world’s favorite singleton in Universal Pictures' romantic comedy “Bridget Jones’s Baby.” Watch the film's new trailer here at http://youtu.be/scDeWoMh97Y.

Directed by Sharon Maguire (“Bridget Jones’s Diary”), the new film in the beloved comedy series based on creator Helen Fielding’s heroine finds Bridget unexpectedly expecting.

After breaking up with Mark Darcy (Firth), Bridget Jones’s (Zellweger) “happily ever after” hasn’t quite gone according to plan. Fortysomething and single again, she decides to focus on her job as top news producer and surround herself with old friends and new. For once, Bridget has everything completely under control. What could possibly go wrong?

Then her love life takes a turn and Bridget meets a dashing American named Jack (Dempsey), the suitor who is everything Mr. Darcy is not. In an unlikely twist she finds herself pregnant, but with one hitch…she can only be fifty percent sure of the identity of her baby’s father.

Mike Enriquez, Jessica Soho, Toni Gonzaga, and Manny Pacquiao Named Most Trusted Personalities by Readers Digest

Multi-awarded news anchor and veteran radio host Mike C. Enriquez, adds another distinction to his illustrious career after being named as the Philippines Most Trusted Radio Presenter at the recent Readers Digest Trusted Brands 2016 awarding ceremony.

“I heard it was the first time they gave out this award so I am very honored, Enriquez told media after receiving his award.

“Being called “Most Trusted” is very humbling since this one is from the Reader’s Digest Survey, which is in itself a very trusted award giving body. This is a result of a survey conducted from among its readers and not an award that you can apply for. They just send you a letter one day to inform you that you have been named by their readers as the one they believe in most,” he said with pride.

"Lights Out" - How a New Director Turned His Viral Short Film Into Full-Length Horror Feature‏

Barely two years ago, 35-year-old Swede David F. Sandberg was a debt-ridden wannabe filmmaker who had never held a steady job, let alone made a feature. He had been rejected by the Swedish Film Institute even for a relatively modest shorts investment. He and his wife, Lotta Losten, got by in part on her salary as an employee.

But a short film the couple made in their apartment in Sweden — about a woman who sees a scary supernatural creature only when the lights are out — changed their fortunes. The piece was made for a contest run by the horror website Bloody Disgusting. Less than three minutes long, with no dialogue or budget (Losten played both the woman and the apparition), “Lights Out” unexpectedly went viral via Reddit — nearly a year after they made it.

Philippines makes its mark as global entertainment destination

The Philippines once again made its mark in the global entertainment scene as over 26,000 fans from across the globe gathered together for some explosive dance music performed by renowned local and international pop icons in this year’s biggest music event, the MTV Music Evolution Manila 2016.

Presented by the Department of Tourism (DOT), and the Tourism Promotions Board (TPB), the one-night-only outdoor live music event, with the theme Can’t Stop Movin!, presented the amazing evolution of pop music and its dance influences. The Concert Grounds of SM Mall of Asia was basically on fire as fans danced, cheered and sang their hearts out on hit after hit of iconic and contemporary pop dance music.

Melissa McCarthy Takes On the Paranormal in "Ghostbusters"‏

Oscar-nominated comedienne Melissa McCarthy (“Spy,” “The Heat”) is Abby Yates, a scientist who believes in the paranormal and she won’t let the non-believers grind her down, in Columbia Pictures' new action-adventure “Ghostbusters” (in Philippine cinemas Friday, July 15).

(Watch the featurette “Meet Your Ghostbuster: Abby!” at http://youtu.be/QRs9N86dYPY.)

Mia Wasikowska Back in Wonderland Through "The Looking Glass"

In Disney's new fantasy adventure “Alice Through the Looking Glass,” Mia Wasikowska (“Crimson Peak,” “Alice in Wonderland”) is back as Alice Kingsleigh, the head-strong young woman raised in Victorian London who is a dreamer and a noncomfortist. Now on the cusp of adulthood, she continues to struggle with balancing her inherent curiosity and conforming to other people’s expectations.

“Alice is a great character because she’s very much her own person, and after returning from her travels where she was captain of her own ship has gained more confidence and is filled with a sense of inspiration and excitement,” says Wasikowska.

Adds director James Bobin, “Alice, as written by Lewis Carroll, was very forward-thinking for the time and almost out of place because she’s a strong female character in a very patriarchal, Victorian society…sort of a modern woman in an old-fashioned society.”

Avida Launches The Country’s First Interactive Showroom in BGC

Today’s young go-getters are all about self-expression, letting their unique personalities shine through in everything that they do. They play by their own rules and go beyond the average, pursuing the passions and interests that define their individuality.

Now, young professionals and families can get a preview of how living in their very own home would look and feel like as Avida Land, an Ayala Land subsidiary, introduces the Interactive Showroom, located at Market! Market! in Bonifacio Global City, Taguig.

A first in the Philippines, the Avida Interactive Showroom is equipped with a touchscreen kiosk where prospective homeowners can log into their Facebook account. Once logged in, the system will access their most recent publicly-posted photos and display them on the digital picture frames located in the model unit of Avida Towers Turf BGC, thus providing an interactive peek into how the home would look and feel like when it’s theirs.