DOT’s enhanced branding is Philippines’ Love Letter to the world

On the celebration of the golden year of the Department of Tourism (DOT), President Ferdinand Marcos, Jr., together with Secretary Christina Garcia Frasco and other officials, led the unveiling of the country’s enhanced tourism campaign “Love the Philippines” as the highlight of the Department’s 50th founding year celebration at the iconic Manila Hotel, Tuesday (June 27)

Proudly presenting “Love the Philippines” to a crowd composed of former DOT chiefs, officials and employees of the Department's central and regional offices, heads of government agencies including Cabinet Secretaries, house representatives, tourism stakeholders, and the media, Secretary Frasco described the enhanced campaign as timely for the DOT’s golden anniversary celebration.

DOT Launches “ASMR Experience the Philippines” Project

The Philippines’ Department of Tourism (DOT) invites everyone to go on an ambient sound trip and experience a destination through the distinct sounds that can be heard when all is quiet. 

In launching the “ASMR Experience the Philippines” Project, the DOT aims to bring people to certain destinations through ASMR videos that explore the natural sounds of a place, allowing one to tune into nature and be fully present in the moment.

The Quarterly Journal of Experimental Psychology (QJEP) defines Autonomous Sensory Meridian Response (ASMR) as a “special perceptual phenomenon in which some people can experience a tingling, static-like sensation in response to some certain auditory or visual stimulations”. It brings a pleasant feeling that one experiences in response to certain sounds, visuals, feelings, or descriptions. The sensation leads to contentment and relaxation.

Grab, Dept of Tourism strengthens PH Harvest initiative; helps Filipino farmers through digitalization

Following the recently signed partnership with the Department of Agriculture, Grab Philippines has entered into an agreement with the Department of Tourism to support its Philippine Harvest Initiative poised to increase Filipino households’ accessibility to local food products, as the company aids agripreneurs to bring their businesses online.

As the everyday everything app, Grab lends its platform to boost discoverability on the initiative and its participating merchants, and provide logistical needs through the transport of the products to their customers.

Grab recognizes the role it could play in supporting local businesses, including agripreneurship, especially to cope during this time of COVID-19 pandemic, and to spur the economy.

DOT and Jollibee Join Hands For Tourisim Campaign “Eats. More fun in the Philippines”

With tourism growing in the country, the efforts made by the Department of Tourism (DOT) are now going full swing to make sure it can bring in more visitors to the country though various media. Probably the best way to bring them to the islands is to introduce food diplomacy, using the rich cuisine of the nation to get the attention of the whole world.

This becomes an opportunity wherein it is time to promote our local delicacies with the help of food and travel experts that can best represent the country. Since Filipinos are a food-loving country, it has many options where to start.

Philippines makes its mark as global entertainment destination

The Philippines once again made its mark in the global entertainment scene as over 26,000 fans from across the globe gathered together for some explosive dance music performed by renowned local and international pop icons in this year’s biggest music event, the MTV Music Evolution Manila 2016.

Presented by the Department of Tourism (DOT), and the Tourism Promotions Board (TPB), the one-night-only outdoor live music event, with the theme Can’t Stop Movin!, presented the amazing evolution of pop music and its dance influences. The Concert Grounds of SM Mall of Asia was basically on fire as fans danced, cheered and sang their hearts out on hit after hit of iconic and contemporary pop dance music.

#VisitBohol2015 Fair In Glorietta Opens

2015 starts with many dreaming of vacations to be done this year. And I am one of them, and January is the perfect time to get ready with plans of traveling. And with local destinations are easier and affordable to plan, why not cosider having a trip to Bohol?

Yes, Bohol province which is home to many beautiful beaches, historical sites and good food. A province that has made their name known as a tourist haven with the whole island as a tourism playground. This year, they kick off 2015 with their campain for Visit Bohol 2015 at the Bohol Travel Fair 2015.

Launched  this January 9led by Gov. Edgar Chatto, “Visit Bohol 2015” seeks to position the province as a top-notch tourist destination with its amazing natural attractions and its friendly and honest people.

BPI 24/7 Encourages Filipinos to Get Out More

(L-R) BPI’s Assistant Vice President, Carlo Gatuslao, and Senior Vice
President and Head of Electronic Channels Group, Noel Tagaza;
Zest Air’s Assistant Vice President-Business Development,
Vanessa Caceres; and Philippine Hotel Reservations Service Inc.’s Chief
 Executive Officer and Co-founder, Lila Rosenberger; and BPI’s
 Brand Manager, Patrick Zulueta.

The Bank of the Philippine Islands (BPI), in partnership with Zest Airways Inc., Philippine Hotel Reservations Service Inc. (PHRS), launches a travel and rewards campaign, “Get Out More” which gives BPI clients a chance to win an all-expense paid trip for four (4) to the seven (7) of the top destinations in the country, just by paying bills online, over the phone, or through their mobile phones.

Through the BPI 24/7 Banking Channels, the Unibank continues to redefine the Filipino’s banking lifestyle as it allows clients to bank easily, securely, anytime and anywhere. Be it through the internet, telephone, or mobile phone, BPI provides clients innovative ways to accomplish over 100 financial transactions without going to the bank, allowing them more time for more important matters.

Land Rover unveils "It's More Fun in the Philippines" campaign with DOT

Land Rover Philippines (LRPhils Motors Inc.) together with the Department of Tourism (DOT) and Tourism Promotions Board (TPB) recently launched a joint tourism promotional campaign dubbed "Land Rovering. More Fun in the Philippines." The campaign includes a series of Land Rover TV commercials and print advertisements featuring local tourist spots as well as off road destinations in the country. Land Rover is the first automotive brand to tie up with DOT through the popular "It's More Fun in the Philippines" campaign.

"We are very excited with this project with DOT and TPB which will run until 2013 and hopefully will include an international campaign as well," shared LRPhils Motors Executive Director Marc Soong. At the launch in Opus Restaurant and Lounge at Resorts World Manila in Pasay City, LRPhils Motors featured a Land Rover Defender sporting the body sticker with the campaign slogan "Offroading.More Fun in the Philippines."

LAKBAYAN: It's More Fun In The Philippines!

2012 is indeed a year of the start of new things especially for the tourism industry in the country. No question, we have great places and things to do here and DOT recently launched the new tourism campaign It's More Fun In The Philippines. With the hashtag #ItsMoreFunInThePhilippines trending in twitter world wide. 

It does have this 'cool' factor connected with the slogan and is perfect with photos. However, there are still a dash of controversy with its similarity with the 1951 Switzerland poster with the slogan "It's More Fun in Switzerland". Others use the slogan and post them with pictures that contains negative propaganda and others with subliminal meanings. I admit to be surprized with the new logo but finally realized that there is no need to destabilize the campaign because we have not given it time to prove its effectiveness.